Restaurant Trends, Culinary, Tech and Economy
Like most industries, the restaurant/food industry is using analytical data to understand how the market is being influenced and how to follow suit. As a new wave of youthful consumers begins entrenching upon restaurants, there are some key trends that they are particularly attracted to. Here is a look at some of the current culinary, economic and technological trends that will be sure to impress consumers.
1. Culinary Trends
A growing volume of data is reflecting how consumers are demanding healthier food options to illustrate their increasingly healthy lifestyles. Healthy food can take on several different forms depending on your age demographic. Older customers enjoy low calorie, carb and cholesterol options. Younger consumers like millennials appreciate more plant-based and organic dishes. All patrons are requesting smaller portion sizes as lifestyles become increasingly busy. Consumers crave the quality and freshness of house-made products like condiments, hummus or pickles. The desire for local products makes consumers feel like they are not only eating healthy but environmentally-conscious as well. The time and style of foods that are popular are shifting. Classic foods like meatloaf and brunch are gaining popularity at both casual and upscale restaurants. Diners are also showing an interest in culturally authentic food; they want to experience a culture through their palate and dining experience.
2. Economic Trends
Restaurant patrons are requesting better quality ingredients and they’re willing to pay for it. For example, restaurant sales are up 4.1% so far this year, according to federal retail sales data. However, most of this growth is due to price increases and not increased foot traffic. This shows consumers are willing pay higher prices for their meals when dining out a restaurant, but only time and the economy will tell for how long they will be willing to do so. In addition, customers enjoy going to restaurants with a transparent and open kitchen so they can view how the food is being prepared. Youthful consumers are also enjoying having late-night meals with their friends as well. That being said, more diners are ordering their food to-go than ever.
3. Technological Trends
Technology has proven to be a restaurant’s best friend. Whether it is diners going online to Instagram to view pictures of tasty dishes or using a website to order their takeout, technology is making restaurants more convenient and appetizing than ever before. Now apps are devoted to creating customer loyalty programs and ordering food as well. Automated technology like on-table tablets or kiosks enables restaurants to provide quicker service. As Uber Eats and other delivery services increase in popularity, technology will only become more relevant.
As consumer lifestyles change, their dining preferences follow suit. Now, diners are requesting healthier foods and that it is reflected in all sectors of the food industry. Technology will help keep costs down and bring quicker service. For more information about consumer restaurant trends, visit TRG Restaurant Consulting.
