The culinary industry sizzles with competition. According to the numbers, there are over a million restaurants in America alone, with new ones popping up daily — each hoping to get a slice of the action and build a strong brand identity. Clearly, it takes more than just a great menu to have a taste and […]
5 Things to Consider When Opening a Restaurant When you see golden arches from a mile away, you immediately know that a McDonald’s lies ahead. That’s what successful restaurant branding looks like. It’s instant brand recognition even from a simple glimpse of the logo. But McDonald’s success didn’t come in an instant. It was borne out of […]
Food and Beverage Trends Eating plant-based foods while enjoying live music sparked joy in 2022. And the upcoming year will set the tone for the ultimate restaurant and bar experience. You can expect restaurant trends for 2023 to lean towards globally-inspired cuisines and comfort food and drinks at their finest, with a particular focus on […]
Restaurant Trends If you’re trying to determine the outlook for restaurant businesses in 2023, you need to keep track of the restaurant trends driving growth amidst the current economic situation. Technological developments, COVID-19, induced economic slowdown, inflationary pressures, and labor shortages—these will all affect the restaurant industry moving forward. Let’s look at how these events […]
Thinking About Opening A Restaurant? Opening a restaurant of your own is something that many people dream about. If you’re ready to make your dream of having your own restaurant a reality, we put together this guide so you can successfully open one. We cover everything from choosing a location to managing staff and finances, with […]
How Restaurant Branding Affects Business There’s no doubt that restaurant branding is essential. It can mean the difference between becoming a dining establishment of choice and a restaurant that struggles to attract customers. But what exactly goes into restaurant branding? And how can business owners make sure they’re doing it right? In this blog post, […]
Restaurant Brand Development In the cut-throat restaurant industry, the choices are now so vast that consumers have become very demanding. Whether it concerns the menu or the design of the logo or packaging material for takeout, it seems like a never-ending chase to reach the top. So, while the quality of foods must be good, […]
Restaurant Design Opening and running a restaurant is no easy feat. Restaurant owners must establish the food and drinks menu, pricing, and location, along with the overall design and feel of the restaurant. That’s right. Visiting and eating at a restaurant is an experience in itself, and many elements need to be curated just right […]
Restaurant Concept Planning A study[1] conducted by Ohio State University suggests that 60% of restaurants do not survive past their first year, and 80% are said to fail within five years. What complicates being a new entrant in the restaurant business is that at least 13%[2] of consumers don’t shift their loyalty from their preferred restaurants. Though […]
Restaurant-to-Consumer Social Media Engagement If “a picture is worth a thousand words,” social media is to be thanked for taking Norwegian playwright Henrick Ibsen’s adage and using technology to digitally canvas the ether with multiple complex ideas, then framing them in a single image. Restaurants use social media to draw in diners. Patrons and tourists […]
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