Successful restaurants do more than just sell food. They sell an experience, and this is closely tied to the restaurant concept. A restaurant concept is the overarching theme of the restaurant that covers its ambiance and decor, location, menu, service style, vibe, and culture. It may not come to you clearly at first, as a […]
The culinary industry sizzles with competition. According to the numbers, there are over a million restaurants in America alone, with new ones popping up daily — each hoping to get a slice of the action and build a strong brand identity. Clearly, it takes more than just a great menu to have a taste and […]
5 Things to Consider When Opening a Restaurant When you see golden arches from a mile away, you immediately know that a McDonald’s lies ahead. That’s what successful restaurant branding looks like. It’s instant brand recognition even from a simple glimpse of the logo. But McDonald’s success didn’t come in an instant. It was borne out of […]
How Restaurant Branding Affects Business There’s no doubt that restaurant branding is essential. It can mean the difference between becoming a dining establishment of choice and a restaurant that struggles to attract customers. But what exactly goes into restaurant branding? And how can business owners make sure they’re doing it right? In this blog post, […]