How Restaurant Branding Affects Business There’s no doubt that restaurant branding is essential. It can mean the difference between becoming a dining establishment of choice and a restaurant that struggles to attract customers. But what exactly goes into restaurant branding? And how can business owners make sure they’re doing it right? In this blog post, […]
Restaurant Brand Development In the cut-throat restaurant industry, the choices are now so vast that consumers have become very demanding. Whether it concerns the menu or the design of the logo or packaging material for takeout, it seems like a never-ending chase to reach the top. So, while the quality of foods must be good, […]
Restaurant Employee Training If you run a restaurant, then you already know the importance of a well-trained staff. While there’s going to be a learning curve for new employees, the most important thing you can do is make sure that the training you provide will actually give your new hires the skills they need […]
Why You Should Conduct a Feasibility Study Before Starting a New Restaurant Your dream is to own a wonderful little restaurant and serve exotic foods or home-style foods or other specialized cuisines. You know deep down in your heart that it will succeed because there is nothing else like it. But are you willing […]
Marketing Ideas for your Restaurant As a busy operator making decisions about how to best market your restaurant brand often takes a backseat to the day to day business of running your operation. And, in a marketing world that is constantly evolving, learning the ins and outs of new strategies is difficult. Moreover, […]
Millennials are the rising tide of the economy. This demographic, which ranges in age from 18 to 33 make up about one-fourth of the US population and spend approximately $1.3 trillion annually. Many marketers are vying for the attention of this group and for restaurateurs capturing their business is essential as millennials eat out more […]
Millennial Marketing for Restaurants Marketing to Millennials is a huge undertaking and requires consideration. As a generation, Millennials are more likely to be computer savvy, to have disposable income and to be more decisive when it comes to food than their parents’ generations. Currently, Millennials are the largest consumer generation group in the United States, […]
Let’s face it. When it comes to restaurant operations, in order to insure optimal success, restaurateurs must go beyond the typical physical amenities such as, menu design, kitchen and bar design, and the fine wine or craft beer list that will ultimately be offered in conjunction with your other dining complements. But just as important […]
In any case even the savviest of authorities strives to identify what the deciding factors are that influence Millennials and where they choose to spend their dollars when they go out. Millennials are an essential demographic; standing 90+ million strong, its the largest demographic accessible, by far. The study of “Millennials” is focused around how […]
What’s in the Name? When opening a restaurant, an ideal location is important. So is a finely-tuned concept with a quality menu and well-trained staff members who implement impeccable customer service. These are all crucial elements. What also has a tremendous impact on the short-term and long-term success of the establishment is the name.
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