Restaurant Brand Development In the cut-throat restaurant industry, the choices are now so vast that consumers have become very demanding. Whether it concerns the menu or the design of the logo or packaging material for takeout, it seems like a never-ending chase to reach the top. So, while the quality of foods must be good, […]
Restaurant Design Opening and running a restaurant is no easy feat. Restaurant owners must establish the food and drinks menu, pricing, and location, along with the overall design and feel of the restaurant. That’s right. Visiting and eating at a restaurant is an experience in itself, and many elements need to be curated just right […]
Restaurant Concept Planning A study[1] conducted by Ohio State University suggests that 60% of restaurants do not survive past their first year, and 80% are said to fail within five years. What complicates being a new entrant in the restaurant business is that at least 13%[2] of consumers don’t shift their loyalty from their preferred restaurants. Though […]
Restaurant-to-Consumer Social Media Engagement If “a picture is worth a thousand words,” social media is to be thanked for taking Norwegian playwright Henrick Ibsen’s adage and using technology to digitally canvas the ether with multiple complex ideas, then framing them in a single image. Restaurants use social media to draw in diners. Patrons and tourists […]
Restaurant Design While great food and customer service are essential for return business, the ambiance and restaurant design are equally as important. Ideally, you would create an environment where customers feel comfortable while maximizing the number of guest you can serve at any given time. Your restaurant’s design sets the stage for a customer’s dining experience. The music, tables, […]
First, congratulations on wanting to start your own restaurant. This is no small undertaking. It starts with a vision, and entrepreneurs are visionaries. So, where do you start? You have an idea, but then what? You’ll need a location, a restaurant brand, a menu, staff, kitchen equipment, marketing and advertising, and so on. But […]
Is there a wrong way to open a restaurant? Indeed there is, as indicated by the high failure rate of new restaurants. A popular belief is that 90% of restaurants fail within the first year. Whether this is true or not, no one knows. However, a study by Ohio State University indicated that 60% of […]
Marketing Ideas for your Restaurant As a busy operator making decisions about how to best market your restaurant brand often takes a backseat to the day to day business of running your operation. And, in a marketing world that is constantly evolving, learning the ins and outs of new strategies is difficult. Moreover, figuring out […]
Millennial Marketing for Restaurants Marketing to Millennials is a huge undertaking and requires consideration. As a generation, Millennials are more likely to be computer savvy, to have disposable income and to be more decisive when it comes to food than their parents’ generations. Currently, Millennials are the largest consumer generation group in the United States, […]
Let’s face it. When it comes to restaurant operations, in order to insure optimal success, restaurateurs must go beyond the typical physical amenities such as, menu design, kitchen and bar design, and the fine wine or craft beer list that will ultimately be offered in conjunction with your other dining complements. But just as important […]