Let’s face it. When it comes to restaurant operations, in order to insure optimal success, restaurateurs must go beyond the typical physical amenities such as, menu design, kitchen and bar design, and the fine wine or craft beer list that will ultimately be offered in conjunction with your other dining complements. But just as important as the physical aspects of designing a new restaurant with artistic flair, an important element of restaurant management that must not be ignored is the marketing mix of your budding food enterprise.
Regardless of the vast differences among the various industries in the U.S., be it restaurant design, technology innovation, new car models, or the latest fashion trends, the one thing that appears to be invariably constant year after year is change itself, especially when it comes to consumer choice and preference. But when it comes to restaurant industry trends, consumers are progressively uniting restaurants and dining to their personal beliefs and inclinations about where or how they choose to dine. This has led to the most reasonable corollary action currently facing restaurant management and executive chefs when it comes to restaurant menu design and restaurant consulting.
In any case even the savviest of authorities strives to identify what the deciding factors are that influence Millennials and where they choose to spend their dollars when they go out.
Millennials are an essential demographic; standing 90+ million strong, its the largest demographic accessible, by far.
The study of “Millennials” is focused around how purchasers ages 18-30 buy, perceive and choose (much the same as those in diverse demographics). In any case the study shows very different patterns about Millennial expending behavior. Cracking the Millennial buyer code is no easy task, but restaurant executives are willing to invest in the benefits.
With new technology and capabilities being released on a daily basis, the consumer’s demand for the next new and exciting product or service is higher than ever. There is no exception when it comes to restaurants either. The top contenders in the restaurant industry have to stay on their toes and be ready to implement changes into their menus, services, etc. at a moment’s notice. Here are some innovative approaches and services from industry leaders that are changing the restaurant game:
How does the 2014 IRS Rev. Ruling 2012-18 affect restaurant service staff and restauranteurs?
2014 has brought many changes to the restaurant industry and one of the most buzzed about topics is Rev. Ruling 2012-18 according to news channel WFAA. This ruling implies that restauranteurs must differentiate between automatic gratuities and voluntary tips which can ultimately cost restaurants big bucks. Any sort of gratuity that compels patrons to automatically pay an additional percentage on their meals and services is no longer considered a tip and must be calculated as part of a server’s wages.
This summer’s restaurant menus are on fire with BBQ items. Seems like every year (around this time), restaurants ranging from QSRs to Fast Casual concepts and full service restaurants alike, feature limited time BBQ favorites on their menus. But, what’s been different these past few years is the notable growth in barbeque restaurant openings across the country, exposure on reality cooking shows, the increase of barbecue competitions and an almost fad like marketing effort from PR companies.
So, is barbeque the next big thing on the rise or is it just a summer fad?
Well, to quote LL Cool J – “Don’t call it a comeback”. BBQ has been here for years, and will continue to grow.
No matter how hard you try, you will never win over everyone. Receiving negative reviews or feedback is unavoidable in any industry, but in the service industry it is extremely important that complaints are addressed.
If handled properly, you will almost always be able to turn a bad experience into a good experience and you may even learn a thing or two. Here are some tips on things you should and should not do when responding to a negative review on Yelp, City Search, Yellow Pages, Google+, Facebook or any review site:
Craft Beer History
Brewing craft beer has been a long-held tradition for centuries throughout European history, but breweries slowly crept over to the States as people migrated west. Because of prohibition and other various factors, craft beer breweries have trickled in and out of America over the past few decades, but in recent years the craft beer movement has expanded its reach in America and today’s breweries appear to be here to stay.
Currently, the top marketing trend for restaurateurs involves the use of social media sites. Facebook of course heads the list of the top most popular and successful sites to advertise on.
However, Google+ and Twitter have become equally as important. The key to making these sites work for you is in making a commitment to maintain and follow up with key information on a daily basis; otherwise like any other tool when not utilized properly results will be unstable at best. While many business owners see this as just another chore, having a successful Facebook presence can increase revenue as well as your customer base. If done right, using social media for marketing can be easy and profitable.
There are many great benefits to buying locally grown and raised foods for your restaurant.
For one, using local foods will reduce your restaurant’s expenses. The cost of shipping food and higher fuel prices can directly impact a restaurant’s cost of goods and profit margins. Purchasing seasonal ingredients from nearby sources ensures a better product at a better price. This means, that by passing along the savings and providing your customers with quality food you will create more brand loyalty and return business.