What Millennials Look For In A Restaurant

According to studies, Millennials are more reliant on food service than any other generation. This is what makes understanding millennial dinning habits critical for any restaurant’s success.

Interestingly, it’s not just food & taste that are most important to them. It has more to do with customized menu designs, restaurant branding, and convenience. Fast food giants are well aware of this, especially McDonald, as they push to become more like Chipotle, and less like the side of the road pit stops that transformed American dining during the 1950s.

There is a reason why millennials have different things they look for in an eating experience and each of them make sense. One the reasons why menu design is so important is because millennials are very health conscious and prefer to have some degree of control over what they are eating.

As for why branding matters, is because millennials are a generation that values experiences. Branding is an essential part of that because it includes the reputation of a place, the marketing, and the physical design of the restaurant. Millennials do have a reputation for not being shy about spending their limited incomes on food, and much of it comes from the rewarding experience of eating a pleasant meal with friends. Even if eating alone, they probably will shy away from eating in a place that has a poor atmosphere and very little interesting menus.

As millennials get older and become parents, their dining habits may change a little, but the main things that made a restaurant a favorite when they were younger will probably not change much. The biggest way to equip your establishment for being a draw to millennials is to strongly consider consulting, please don’t hesitate to contact us today for a free consultation.