Turning Restaurant Concepts into Realities: The TRG Approach to Startup Consulting
Having a restaurant concept sparked by creativity, skill, and passion is the beginning of a restaurant dream come true. But how do you transition your vision into reality to effectively minimize industry risks and maximize potential for success?
Having a restaurant theme, menu, market, etc., in mind is a good start. However, these ideas need extensive research and testing to know if they are feasible and will bring profitability down the road. Going ahead with a concept without consulting experts could result in missteps, pitfalls, and unexpected losses.
This is where tapping the expertise of restaurant and hospitality consultants becomes invaluable. TRG, a trusted restaurant startup consulting firm that also helps existing restaurants supercharge their revenue, can help you navigate these crucial first steps.
This stage requires the guidance of professionals with extensive knowledge of the intricacies of the restaurant industry through years of analysis of strategies that bring success. From new concept development and restaurant design to branding and myriad other aspects of a restaurant business that impact the bottom line, our team of experts can provide facts-based plans and recommendations to lead you from imagining to executing.
Our 5-Step Approach
We offer a suite of customizable services based on your needs and we collaborate with you to ensure that you get the guidance and coaching you need every step of the way. If you are a chef who already has a well-designed menu in place but has no idea how to promote your brand, we can help you develop a marketing plan. We also help with the creative menu and kitchen design aspects of your business if you have limited knowledge and background as a non-chef restaurateur or investor.
We employ a 5-step approach to develop or refine your concepts and bring them to fruition.
Alignment
We sit down with you to discuss your vision and ideas for your brand. Depending on your specific needs, we brainstorm on your operations, and marketing direction including restaurant theme, menu design, kitchen design, service style, location, budget, marketing strategies, investor proposal, and timeline.
At this stage, we find out which areas you need help with, your goals, and your resources, and define our objectives and how to achieve significant results.
Research
Our team will conduct a comparative research and market survey to analyze how your concept fits within the current market landscape. We study your potential competitors’ strengths and weaknesses and make a thorough evaluation of their performance and the markets they serve. We conduct this research during site visits in your location and in other similar markets.
Analysis
TRG Restaurant Consulting is known for its in-depth analysis of research data. Through our expert evaluation of the restaurant scene in your locale, we are able to identify the best practices that you can benchmark on and provide you with recommendations to get you ahead of your competition even as a new entrant.
Plan of Action
This is where we establish the direction you should take based on a research and analysis-based plan of action. We lay down the details of your success strategies, from the restaurant’s look and feel, physical design, brand value, menu and pricing, equipment needs, crew training, and other factors.
Reporting
Depending on what you require, we provide you with valuable reports to help you translate theories to practice. These include: a Restaurant Concept Guide, Financial Feasibility Study, Restaurant Business Plan, Restaurant Layout, Investor Pitch Deck.
As restaurant design consultants, we equip you with the right knowledge and guide you along as you launch your restaurant into a long-term success.
Expertise that Breathes Life to Your Vision
Let seasoned experts help you get your restaurant off to a good start. As a startup, you need to combine your passion with real-world experience and savvy that you can access through TRG Restaurant Consulting.
Get a free quote today.
