TRG Blog

The Psychology of Restaurant Menu Design: Proven Strategies for More Sales

Introduction Have you ever wondered why certain menu items seem more tempting than others? That’s the power of Menu Psychology at work. It’s not just about listing dishes—it’s about crafting an experience that subtly guides customer choices, increasing both satisfaction and sales. Menu Psychology involves strategic menu design, menu formatting, menu presentation, and menu organization […]

The Importance of a Strong Brand Identity in the Restaurant Business

Introduction Hey there! Let’s talk about something that can make or break your restaurant: restaurant branding. Imagine walking into a place that just feels right—the logo, colors, menu, and even the way the staff greets you. That’s the power of branding! So, what exactly is restaurant branding? It’s how your restaurant presents itself—its logo design, […]

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