Restaurant Trends
If you’re trying to determine the outlook for restaurant businesses in 2023, you need to keep track of the restaurant trends driving growth amidst the current economic situation.
Technological developments, COVID-19, induced economic slowdown, inflationary pressures, and labor shortages—these will all affect the restaurant industry moving forward.
Let’s look at how these events will give direction to 2023 restaurant trends and the fresh opportunities they bring.
1. Experiential Dining
Despite over two years of pandemic-induced slowdowns in dine-in traffic, unique dining experiences will continue to attract huge audiences.
The trend is already in motion at Montreal’s Onoir (completely dark dining room) and various cat or other animal cafes.
The trend centers on providing customers the opportunity to enjoy a unique experience with delicious food. Their businesses are sure to stand out from the crowd.
2. Geo-Targeted Advertising
Geo-targeted advertising involves only showing ads in regions where potential consumers are located. While the technology that powers it is long-established, it has only recently gained momentum in marketing.
Restaurant businesses can use targeted marketing to create a stronger relationship with loyal consumers and increase their market share. This strategy also improves their marketing and advertising ROI.
3. Zero Waste and Sustainability
Research suggests that more and more consumers prefer to support restaurants with lower carbon footprints. They are demanding full transparency on ingredient sourcing, waste output, and emissions from food production processes.
While a new challenge, it also provides businesses an opportunity to create long-term value for consumers and strengthen their position as responsible market leaders.
4. Restaurant Partnerships
Another trend you’ll see more of this year is that of restaurants working in co-branding partnerships.
The main selling point of co-branding is the variety of options diners get to choose from. This drives more customers to your restaurant and pushes sales for your partner brand’s products.
The biggest challenge is training staff to handle the new demands of these co-branding partnerships. The transition can be difficult, as each restaurant must maintain excellent customer service amidst a global labor shortage.
5. Hyper-Personalization
One of the most impactful 2023 restaurant trends across the globe will be putting consumers at the center of marketing.
Enter hyper-personalization, which makes good use of consumer data and helps brands build meaningful relationships with customers. And when diners have a good experience, they become loyal to the brand and are happy to spend more money per visit.
The trend also captures the jump in consumers’ craving for personal connections and experiences in a post-lockdown remote-only world.
Wrapping Up
The thing about 2023 restaurant trends is that not everyone applies them right. Knowing which trend to leverage and how to implement it correctly takes expertise, effort, and knowledge.
An all-in-one solution provider like TRG Restaurant Consulting will prove quite helpful for this. If you have questions about these emerging restaurant trends, their applications, or TRG’s services, reach out to their team.
