With millennials expected to outnumber baby boomers by 2019, it follows that businesses are desperate to capture and keep the attention of this social media-loving generation. Restaurants are no different. Just Two Weeks Ago, At the Beginning of This Month, Applebee Released an ASMR Video on YouTube Aimed at Millennials ASMR is an Autonomous Sensory […]
Restaurant Consumer Trends At your restaurant, you may have noticed a phenomenon that is definitively occurring nationally: lunch business is sagging a bit more than it used to. According to market research firm NPD, lunch visits were down 4 percent at the end of the year, a notable decline in a broader context that […]
Owning opening a restaurant is a fun and exciting experience. However, there are things that everyone must be aware of going into the business. Here are the five most crucial things every restaurant owner must know before opening. 1. Know Your Concept- To be successful, a restaurant needs a clear concept. Often, people go […]
2018 Restaurant Trends (Part 2) The restaurant industry is constantly evolving and changing, from marketing to delivery, to service – each segment of the industry has experienced a massive shift. This will continue throughout 2018 and for restaurants to succeed, it is important to keep an eye on what trends are emerging in 2018. Here is part 2 of […]
2018 Restaurant Trends (Part 1) The restaurant industry is undergoing a constant wave of change, especially with the evolution of digital technology. From marketing to delivery, to service – each segment of the industry has experienced a massive shift. This will continue in 2018 and for restaurants to succeed in the new year, it […]
Operations Analysis It takes so much more than a few outstanding recipes or a single acclaimed chef on the payroll to raise your restaurant’s visibility in the ever-growing dining-out market. With the public being educated by cooking shows that feature some of the world’s most beloved chefs, the bar is now raised, the gauntlet […]
So you want to start a restaurant? How prepared are you? Did you know that there are several aspects of opening a restaurant that need consideration for success? Location, competition, management and staff, and market statistics are just a few of the areas that can make or break a new restaurant. Location Location, location, location! […]
You’ve opened your restaurant, eagerly awaiting the first trickle of customers to start streaming in. They start showing up, singly, in pairs, or in large groups, and they seem happy with the experience. But when they leave, you may never see them again. If you aren’t keeping track of your new customers, you could be […]
Restaurant Feasibility Study Starting any project or venture in the restaurant industry is a massive risk, and failure is common. Luckily, there is a way to pre-check the potential success of a new restaurant; it is called a feasibility study. As the name suggests, a feasibility study examines whether or not a project is feasible […]
Restaurant Consumer Trends 2017 Mid Year Review Now that we’re halfway done with 2017, it’s time to take a look both backward and forward at trends dominating the restaurant industry. Here’s what we’ve noticed is both hot and not in 2017: Comfort food revival is more important than ever. Consumers are highly interested in modern takes on […]