With millennials expected to outnumber baby boomers by 2019, it follows that businesses are desperate to capture and keep the attention of this social media-loving generation. Restaurants are no different. Just Two Weeks Ago, At the Beginning of This Month, Applebee Released an ASMR Video on YouTube Aimed at Millennials ASMR is an Autonomous Sensory […]
Restaurant Consumer Trends At your restaurant, you may have noticed a phenomenon that is definitively occurring nationally: lunch business is sagging a bit more than it used to. According to market research firm NPD, lunch visits were down 4 percent at the end of the year, a notable decline in a broader context that […]
Owning opening a restaurant is a fun and exciting experience. However, there are things that everyone must be aware of going into the business. Here are the five most crucial things every restaurant owner must know before opening. 1. Know Your Concept- To be successful, a restaurant needs a clear concept. Often, people go […]
Operations Analysis It takes so much more than a few outstanding recipes or a single acclaimed chef on the payroll to raise your restaurant’s visibility in the ever-growing dining-out market. With the public being educated by cooking shows that feature some of the world’s most beloved chefs, the bar is now raised, the gauntlet […]
Starting a new restaurant Starting any kind of business can be challenging and, in many cases, outright daunting. Restaurants are no exception. Here’s an idea of what the process will entail. Concept The first step in starting a new restaurant is developing a concept, which lays the groundwork for all that follows. You then need […]
You’ve opened your restaurant, eagerly awaiting the first trickle of customers to start streaming in. They start showing up, singly, in pairs, or in large groups, and they seem happy with the experience. But when they leave, you may never see them again. If you aren’t keeping track of your new customers, you could be […]
Restaurant Feasibility Study Starting any project or venture in the restaurant industry is a massive risk, and failure is common. Luckily, there is a way to pre-check the potential success of a new restaurant; it is called a feasibility study. As the name suggests, a feasibility study examines whether or not a project is feasible […]
Marketing Ideas for your Restaurant As a busy operator making decisions about how to best market your restaurant brand often takes a backseat to the day to day business of running your operation. And, in a marketing world that is constantly evolving, learning the ins and outs of new strategies is difficult. Moreover, […]
Increase Your Restaurant Revenue During Off-peak Hours Snacking is not just for in-between meals – Menu development for the next generation Over the past decade, eating habits are shifting in response to a shift in the American culture and lifestyle. In 2014, Bloomberg did a study that indicated people are spending almost as much […]
Millennial Marketing for Restaurants Marketing to Millennials is a huge undertaking and requires consideration. As a generation, Millennials are more likely to be computer savvy, to have disposable income and to be more decisive when it comes to food than their parents’ generations. Currently, Millennials are the largest consumer generation group in the United States, […]