Marketing Ideas for your Restaurant As a busy operator making decisions about how to best market your restaurant brand often takes a backseat to the day to day business of running your operation. And, in a marketing world that is constantly evolving, learning the ins and outs of new strategies is difficult. Moreover, figuring out […]
Increase Your Restaurant Revenue During Off-peak Hours Snacking is not just for in-between meals – Menu development for the next generation Over the past decade, eating habits are shifting in response to a shift in the American culture and lifestyle. In 2014, Bloomberg did a study that indicated people are spending almost as much […]
There are plenty of studies that will tell you that anywhere between 30 and 40 percent of the overall food supply in the U.S. ends up in landfills. According to a 2014 study, restaurant sector respondents reported approximately 84 percent of food waste was literally thrown away. The impact on profit The report estimates that […]
Restaurant Operational Analysis for Restaurants Let’s face it, the statistics for restaurant failure are not all that encouraging. Various studies indicate that only 10 to 12 percent of restaurants will survive their first five years. Regardless of how you slice and dice the numbers, the restaurant business is a strong and growing part of […]
2016 Restaurant Menu Trends The restaurant industry is constantly changing. In the competitive world of food service, it’s important to stay well ahead of the year’s industry trends. Menu design for sustainability, interesting new flavors, and convenience are becoming more important to your customers this year. In order to help you stay on trend, […]
Millennials are the rising tide of the economy. This demographic, which ranges in age from 18 to 33 make up about one-fourth of the US population and spend approximately $1.3 trillion annually. Many marketers are vying for the attention of this group and for restaurateurs capturing their business is essential as millennials eat out more […]
Food service is unarguably one of the most challenging industries for a business owner. With heavy competition and high failure rates, it’s important for your business to stay relevant if you want to succeed; however, due to the changing nature of the industry, staying relevant today is not the same as it was when you […]
Millennial Marketing for Restaurants Marketing to Millennials is a huge undertaking and requires consideration. As a generation, Millennials are more likely to be computer savvy, to have disposable income and to be more decisive when it comes to food than their parents’ generations. Currently, Millennials are the largest consumer generation group in the United States, […]
Photo: Victor J. Blue / Bloomberg Minimum Wage Increase Effects on the Restaurant Industry At a time when minimum wage in the United States varied from $5.15 in Wyoming, to $9.15 in Connecticut, and with the Federal wage set at $7.25, New York made history when they raised their minimum wage to $15.00 (source: […]
Clean Eating Movement: Chipotle and Panera go head to head. The Clean Eating Movement has been gaining steam for a few years now, and while it has its base back in the 1960’s, it has gained considerable steam in the United States. Consumers want to be more informed about their food choices. Movements such as […]