Successful restaurants do more than just sell food. They sell an experience, and this is closely tied to the restaurant concept. A restaurant concept is the overarching theme of the restaurant that covers its ambiance and decor, location, menu, service style, vibe, and culture. It may not come to you clearly at first, as a […]
The culinary industry sizzles with competition. According to the numbers, there are over a million restaurants in America alone, with new ones popping up daily — each hoping to get a slice of the action and build a strong brand identity. Clearly, it takes more than just a great menu to have a taste and […]