TRG Blog

Concept Plan And Brand Development

Restaurant Concept Planning A study[1] conducted by Ohio State University suggests that 60% of restaurants do not survive past their first year, and 80% are said to fail within five years. What complicates being a new entrant in the restaurant business is that at least 13%[2] of consumers don’t shift their loyalty from their preferred restaurants.  Though […]

Food and Drinks Menu Pricing

  Menu Pricing: Getting the Food and Drinks Pricing Right: The Difference Between Succeeding and Going Under   Yes, having good quality food and drinks is the key to success, but so is the pricing. Think about influential restaurateur Barbara Lynch for instance. She credits the opening of her second and third restaurants to learning about […]

Restaurant Consumer Trends: Demographics, Lifestyle and Technology

  How Demographics, Lifestyle, and Technology are Changing Restaurant Consumer Trends   In general, demographics refer to quantitative characteristics such as age, gender, and geographic location used in marketing to segment large populations into small, marketable groups with similar characteristics and collectively influence many consumer trends, behaviors, and expectations. By understanding more about current and […]

Staying on Top of Food Trends

Food Trends   Going out to eat is more popular than ever. In recent years, restaurant spending has outpaced grocery spending for the first time in history. Restaurants that do well to attract customers usually emphasize the economical and convenient aspects of their foods and food services. Some of the highest grossing restaurants include McDonald’s, Subway, […]

An Increasing Number of Restaurants Are Becoming Sustainable

  Sustainable Restaurants According to a recent study by the National Restaurant Association (NRA), an increasing number of restaurants are employing methods designed to make sustainability an integral part of their businesses processes. The survey, which explored the sustainability practices of 500 restaurant owners and managers, found also that transparency in menus is becoming more […]

Opening A New Restaurant: The Right Way

Is there a wrong way to open a restaurant? Indeed there is, as indicated by the high failure rate of new restaurants. A popular belief is that 90% of restaurants fail within the first year. Whether this is true or not, no one knows. However, a study by Ohio State University indicated that 60% of […]

What Millennials Look For In A Restaurant

What Millennials Look For In A Restaurant According to studies, Millennials are more reliant on food service than any other generation. This is what makes understanding millennial dinning habits critical for any restaurant’s success. Interestingly, it’s not just food & taste that are most important to them. It has more to do with customized menu designs, […]

Interested in Working With TRG?

Send a message to set up a meeting with our team

Contact us now