Makis Place

Makis Place – International Expansion and Optimization

Services Provided:

• Concept evaluation for US market entry
• Operational programming adaptation
• SOPs and systems development for US operations
• Brazil location operational improvements

Client Overview

Makis Place operates as a successful Brazilian temakeria chain specializing in Japanese-Brazilian fusion with extensive temaki hand roll menus and creative fillings. The established brand maintains multiple locations across São Paulo and Rio de Janeiro with comprehensive US market entry preparation requiring concept adaptation.

Challenge

Makis Place required comprehensive concept evaluation and strategic guidance for US market entry, including operational programming and systematic setup of SOPs appropriate for American market conditions. Additionally, the company sought operational improvements for their existing Brazilian locations to enhance efficiency and consistency across their established markets.

TRG’s Solution

TRG conducted thorough concept evaluation analyzing US market potential for Japanese-Brazilian fusion concepts while developing comprehensive operational programming specifically adapted for US market conditions. Our team created detailed SOPs and system setups enabling consistent execution across American locations while preserving authentic Brazilian influences. Simultaneously, we implemented operational improvements across existing Brazil locations to optimize performance and establish best practices.

Results

Makis Place successfully completed comprehensive preparation for US market entry with all operational systems, SOPs, and market adaptation strategies in place and ready for launch. The Brazil location improvements achieved 30% increased operational efficiency and enhanced consistency across all existing markets. The refined operational programming and systematic approach positioned Makis Place for successful US expansion. They have secured 15 franchisees and are executing their strategic timeline.