BurgerFi

Quick Service & Fast Casual Operations

Challenge

Kitchen Design | Equipment Specification | Franchise Foundation Developed comprehensive kitchen designs and equipment specifications for first location that became operational foundation for nationwide expansion to 93 locations. TRG's standardized approach reduced new location setup time while ensuring consistent food quality across all franchise operations.

BurgerFi – Kitchen Design Foundation

Services Provided:

  • Conceptual kitchen design
  • Equipment selection and specifications
  • Procurement planning and coordination

Client Overview

BurgerFi operates as a premium “better burger” chain with 93 locations nationwide, positioning itself against Shake Shack and Five Guys with all-natural Angus beef, antibiotic-free chicken, and fresh-cut fries. The brand emphasizes quality ingredients and elevated QSR operations.

Challenge

Before opening their first location, BurgerFi needed expert guidance on kitchen design and equipment selection to establish operational standards that could support rapid franchise expansion. The company required efficient kitchen layouts and equipment specifications that would enable consistent food quality while supporting the speed of service essential for QSR success.

TRG’s Solution

TRG developed comprehensive conceptual kitchen designs optimizing workflow for BurgerFi’s premium burger preparation requirements. Our team conducted detailed equipment selection processes, identifying specialized equipment that balanced quality capabilities with operational efficiency. We created detailed procurement specifications and coordination protocols that streamlined the equipment installation process.

Results

The kitchen design and equipment specifications developed for BurgerFi’s first location became the foundation for their rapid expansion to 93 locations nationwide. The standardized approach reduced new location setup time by 40% while ensuring consistent food quality across all franchises. The efficient design enabled BurgerFi to maintain their premium positioning while achieving competitive service speeds in the QSR market.

Key Result

93 LOCATIONS
40% FASTER SETUP

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