Brass Tap

Brass Tap – Market Expansion Strategy

Services Provided:

• Comprehensive feasibility studies
• Market research and analysis
• Concept tuning for regional markets

Client Overview

Brass Tap operates as an upscale craft beer bar franchise with 50+ locations across 16 states, featuring 40-60 beers on tap, elevated shareable food menus, and neighborhood-focused entertainment programming. The brand differentiates itself through beer expertise, community engagement, and sophisticated bar culture.

Challenge

While successful in existing markets, Brass Tap needed strategic guidance for expansion into new territories. They required comprehensive market analysis to identify optimal locations, assess local competition, and adapt their concept to regional preferences while maintaining brand consistency across diverse markets.

TRG’s Solution

TRG performed extensive market studies across target expansion regions, analyzing demographic patterns, craft beer consumption trends, and competitive landscapes. Our feasibility studies identified prime markets with optimal conditions for Brass Tap’s concept. We provided detailed site selection criteria and concept tuning recommendations that balanced local preferences with brand standards, including regional beer selection strategies and community engagement programs.

Results

Based on TRG’s market analysis, Brass Tap successfully entered new markets with above-average performance metrics. New locations achieved break-even faster than previous expansion efforts, and the regional adaptation strategies significantly increased local market penetration.