Aloft Hotels Coral Gables

Aloft Hotels – Restaurant Development

Services Provided:

• Pre-opening competitor analysis
• Full-service restaurant design
• Permitting and licensing coordination
• Kitchen and bar design optimization
• Equipment selection and procurement
• Comprehensive operational programming

Client Overview

Aloft Coral Gables represents Marriott’s modern lifestyle hotel brand, featuring 137 rooms in downtown Coral Gables with contemporary design targeting tech-savvy millennials and business travelers. The property serves the University of Miami area and Miracle Mile shopping district with modern amenities and sophisticated dining options.

Challenge

During the pre-opening phase, Aloft required development of a full-service restaurant that would serve both hotel guests and local diners while differentiating the property in the competitive Coral Gables market. The project required sophisticated food and beverage programming within space-constrained urban environments and complex operational requirements.

TRG’s Solution

TRG provided comprehensive pre-opening services beginning with detailed competitor analysis to identify market opportunities for dining in Coral Gables. Our team designed an innovative full-service restaurant concept, managed complex permitting and licensing processes, and created efficient kitchen and bar designs maximizing functionality within space constraints. We selected specialized equipment supporting sophisticated cuisine while maintaining operational efficiency.

Results

The restaurant opened successfully as a destination for both hotel guests and local diners, achieving high guest satisfaction scores within the first year. The efficient design and operational programming enabled the restaurant to serve high-volume operations while maintaining their standards and establishing itself as a community dining destination beyond hotel operations.