Quick Service & Fast Casual Operations
Multi-Unit Expansion | Site Selection | Operational Efficiency Comprehensive operator assistance for fast casual franchise serving health-focused made-to-order concepts. TRG provided site selection guidance, market feasibility studies, and operational assessments enabling accelerated expansion with improved efficiency and quality consistency above industry standards.
SoFresh operates fast-casual franchise locations serving made-to-order bowls, wraps, salads, and smoothies with chef-crafted menus accommodating various dietary needs. The growing franchise concept features 5-7 minute service times with pickup cubby systems and 30+ locations operating or committed across multiple markets.
SoFresh required comprehensive operator assistance for systematic expansion including site selection guidance, feasibility studies for new markets, and restaurant assessments for existing locations. The franchisees needed strategic support to maintain quality consistency while accelerating growth across diverse markets and demographic segments.
TRG provided specialized operator assistance services including comprehensive site selection criteria development and detailed feasibility studies for target expansion markets. Our team conducted thorough restaurant assessments identifying operational optimization opportunities and developed standardized procedures enabling consistent execution across franchise locations.
SoFresh expansion accelerated significantly with new locations achieving break-even faster through TRG’s site selection guidance. Franchise locations utilizing TRG assessment services improved operational efficiency by 25% while maintaining food quality consistency above 90%.
Strategic consulting. Personalized approach. Proven outcomes.
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