Marketing to Millennials is a huge undertaking and requires consideration. As a generation, Millennials are more likely to be computer savvy, to have disposable income and to be more decisive when it comes to food than their parents’ generations. Currently, Millennials are the largest consumer generation group in the United States, comprising age groups ranging from eighteen to thirty-four. They are spending money, although they are doing it more carefully and basing their decisions on several factors. Instead of using the desire to eat or hunger as a driving factor, Millennials are more likely to consider a restaurant’s brand value as well as their impact on society and the environment.
CNN published a list of nine hotels that break the traditional mold.
Monica Burton wrote “From going paperless to using heat and motion sensors, these accommodations are certainly advanced, but whether they really make life easier is debatable. We’ve taken the list and ranked the high-tech hotels from most to least useful, taking into consideration the problems that can arise whenever robots are involved and things start to get just a bit too futuristic. It’s safe to say, some of these picks may not the best for “getting away from it all.”
You only have one chance to make a good first impression. This adage is especially true in the case of writing and distributing a press release to the media. Sloppy, inaccurate and pointless releases are the first to hit the bottom of a reporter’s trash can. To make sure yours isn’t one of them, consider these suggestions:
It is better to not send a press release at all than distribute one that is plagued with typos and inaccuracies. Make sure you thoroughly proofread the copy and provide the necessary contact information.