Let’s face it. When it comes to restaurant operations, in order to insure optimal success, restaurateurs must go beyond the typical physical amenities such as, menu design, kitchen and bar design, and the fine wine or craft beer list that will ultimately be offered in conjunction with your other dining complements. But just as important as the physical aspects of designing a new restaurant with artistic flair, an important element of restaurant management that must not be ignored is the marketing mix of your budding food enterprise.
In any case even the savviest of authorities strives to identify what the deciding factors are that influence Millennials and where they choose to spend their dollars when they go out.
Millennials are an essential demographic; standing 90+ million strong, its the largest demographic accessible, by far.
The study of “Millennials” is focused around how purchasers ages 18-30 buy, perceive and choose (much the same as those in diverse demographics). In any case the study shows very different patterns about Millennial expending behavior. Cracking the Millennial buyer code is no easy task, but restaurant executives are willing to invest in the benefits.
With new technology and capabilities being released on a daily basis, the consumer’s demand for the next new and exciting product or service is higher than ever. There is no exception when it comes to restaurants either. The top contenders in the restaurant industry have to stay on their toes and be ready to implement changes into their menus, services, etc. at a moment’s notice. Here are some innovative approaches and services from industry leaders that are changing the restaurant game:
Craft Beer History
Brewing craft beer has been a long-held tradition for centuries throughout European history, but breweries slowly crept over to the States as people migrated west. Because of prohibition and other various factors, craft beer breweries have trickled in and out of America over the past few decades, but in recent years the craft beer movement has expanded its reach in America and today’s breweries appear to be here to stay.
There are many great benefits to buying locally grown and raised foods for your restaurant.
For one, using local foods will reduce your restaurant’s expenses. The cost of shipping food and higher fuel prices can directly impact a restaurant’s cost of goods and profit margins. Purchasing seasonal ingredients from nearby sources ensures a better product at a better price. This means, that by passing along the savings and providing your customers with quality food you will create more brand loyalty and return business.
If you’re Considering a Restaurant Consultant for your Business, you are not alone.
39% of restaurants in the US have used a consultant.
Most restaurant consultants are not like Gordon Ramsey, by far. After all, a consultant’s job is not to increase a TV show’s ratings by creating drama. Instead, a restaurant professional consultant’s main role is to guide and assist owners in their business.
Would you book a stay at these high-tech hotels?
CNN published a list of nine hotels that break the traditional mold.
Monica Burton wrote “From going paperless to using heat and motion sensors, these accommodations are certainly advanced, but whether they really make life easier is debatable. We’ve taken the list and ranked the high-tech hotels from most to least useful, taking into consideration the problems that can arise whenever robots are involved and things start to get just a bit too futuristic. It’s safe to say, some of these picks may not the best for “getting away from it all.”
This is one of the most frequently asked questions from restaurant owners and operators;
“How can I lower my food and beverage costs?”
In this article we will provide 5 effective steps you can take towards lowering your food and beverage costs. This outline encompasses the basic steps needed to get you on the right path to a more profitable business. You will also find we have provided a very useful Menu Analysis Template to your use. You may download it for free in section 5 below.
What’s in the Name?
When opening a restaurant, an ideal location is important. So is a finely-tuned concept with a quality menu and well-trained staff members who implement impeccable customer service. These are all crucial elements. What also has a tremendous impact on the short-term and long-term success of the establishment is the name.
You only have one chance to make a good first impression. This adage is especially true in the case of writing and distributing a press release to the media. Sloppy, inaccurate and pointless releases are the first to hit the bottom of a reporter’s trash can. To make sure yours isn’t one of them, consider these suggestions:
It is better to not send a press release at all than distribute one that is plagued with typos and inaccuracies. Make sure you thoroughly proofread the copy and provide the necessary contact information.