There are plenty of studies that will tell you that anywhere between 30 and 40 percent of the overall food supply in the U.S. ends up in landfills. According to a 2014 study, restaurant sector respondents reported approximately 84 percent of food waste was literally thrown away. The impact on profit The report estimates that […]
Millennial Marketing for Restaurants Marketing to Millennials is a huge undertaking and requires consideration. As a generation, Millennials are more likely to be computer savvy, to have disposable income and to be more decisive when it comes to food than their parents’ generations. Currently, Millennials are the largest consumer generation group in the United States, […]
National Restaurant Association Giving selflessly to charity has long been considered the hallmark of a beneficent character. And many restaurateurs, quite admirably, do it because it is the right thing to do without being aware of the associated financial rewards. The tax code provides restaurateurs some degree of tax relief that is available to businesses […]
Regardless of the vast differences among the various industries in the U.S., be it restaurant design, technology innovation, new car models, or the latest fashion trends, the one thing that appears to be invariably constant year after year is change itself, especially when it comes to consumer choice and preference. But when it comes to […]
In any case even the savviest of authorities strives to identify what the deciding factors are that influence Millennials and where they choose to spend their dollars when they go out. Millennials are an essential demographic; standing 90+ million strong, its the largest demographic accessible, by far. The study of “Millennials” is focused around how […]
With new technology and capabilities being released on a daily basis, the consumer’s demand for the next new and exciting product or service is higher than ever. There is no exception when it comes to restaurants either. The top contenders in the restaurant industry have to stay on their toes and be ready to implement […]
How does the 2014 IRS Rev. Ruling 2012-18 affect restaurant service staff and restauranteurs? 2014 has brought many changes to the restaurant industry and one of the most buzzed about topics is Rev. Ruling 2012-18 according to news channel WFAA. This ruling implies that restauranteurs must differentiate between automatic gratuities and voluntary tips which can […]
No matter how hard you try, you will never win over everyone. Receiving negative reviews or feedback is unavoidable in any industry, but in the service industry it is extremely important that complaints are addressed. If handled properly, you will almost always be able to turn a bad experience into a good experience and you […]
Currently, the top marketing trend for restaurateurs involves the use of social media sites. Facebook of course heads the list of the top most popular and successful sites to advertise on. However, Google+ and Twitter have become equally as important. The key to making these sites work for you is in making a commitment to maintain […]
There are many great benefits to buying locally grown and raised foods for your restaurant. For one, using local foods will reduce your restaurant’s expenses. The cost of shipping food and higher fuel prices can directly impact a restaurant’s cost of goods and profit margins. Purchasing seasonal ingredients from nearby sources ensures a better product […]