The Restaurant Group Blog

How Restaurants Can Stay Relevant

Restaurant Consultants

Food service is unarguably one of the most challenging industries for a business owner. With heavy competition and high failure rates, it’s important for your business to stay relevant if you want to succeed; however, due to the changing nature of the industry, staying relevant today is not the same as it was when you opened your restaurant doors. Menu design, marketing, and decor seem to change from year to year with new trends and technology. To help you stay on top of your market, we’ve compiled a list of ways you can keep your restaurant growing this year.

 

Give Them What They Want

One challenge restaurants face today is matching their operation to what their guests want. This can be a problem of space, funding, or permits. For example, if customers are looking for an establishment with healthy and indulgent options, but you’ve always touted your healthy and sustainable menu design, that’s a challenge you have to evaluate. Serving up an appetizer that seems indulgent but is still healthy and sustainable is a great way to face your challenge without changing your restaurant’s vision.

 

Listen to Their Feedback

In many ways, new technology is completely changing the way your business runs. Inventory tracking, billing, and ordering become easier with programs designed to take the counting and tracking out of your hands. With the expansion of social media, technology is also making it much easier for you to really know what your customers think of your business. Although some restaurant owners may be dismayed by public reviews on Yelp and Facebook, this is actually a great opportunity to make the changes you need to stay relevant and engage with your diners even when they aren’t inside your restaurant. Take every piece of feedback you get to heart and make the changes they want to see. Respond to all of your reviews, good and bad, to show your diners you appreciate their business and can’t wait to see them again.

 

Know Your Diners

There are plenty of new and exciting things happening in the restaurant industry every year. Many owners jump on these new trends as soon as they can, but it is important to take a second to think about your diners. For example, bacon infusions were extremely popular during 2015. Many establishments very easily added more bacon to their menu, fulfilling a need for their clients. However, if your restaurant is close to a kosher community and you add bacon to all of your dishes, you’ve alienated many of your best customers. Also, even though extremely sustainable meats and vegetables are extremely popular this year, if your diners come to you for great food at a reasonable price, you may have to raise your prices too much for your loyal customers. It’s important to think about your demographic before you change your menu design around new trends.

 

Staying on top of new food industry trends is important for all restaurants, no matter how established they are. If you want to stay relevant by giving your customers what they want and listening to their feedback, a restaurant consulting service is a great way to ensure you implement changes easily and without alienating your favorite customers. Contact TRG Restaurant Consultants for a free consultation.

Millennials: What Restaurants Need to Know

Millennial Marketing for Restaurants

Millennial Marketing for Restaurants

Marketing to Millennials is a huge undertaking and requires consideration. As a generation, Millennials are more likely to be computer savvy, to have disposable income and to be more decisive when it comes to food than their parents’ generations. Currently, Millennials are the largest consumer generation group in the United States, comprising age groups ranging from eighteen to thirty-four. They are spending money, although they are doing it more carefully and basing their decisions on several factors. Instead of using the desire to eat or hunger as a driving factor, Millennials are more likely to consider a restaurant’s brand value as well as their impact on society and the environment.

How Will the Minimum Wage Increase Impact the Restaurant Industry

 Restaurant Industry Minimum Wage Increase

Photo: Victor J. Blue / Bloomberg

Minimum Wage Increase Effects on the Restaurant Industry

At a time when minimum wage in the United States varied from $5.15 in Wyoming, to $9.15 in Connecticut, and with the Federal wage set at $7.25, New York made history when they raised their minimum wage to $15.00 (source: NCSL). While the plan will phase in over three years in New York City, and over six years in the rest of the state, the reaction was quick. While many in the media hailed the decision as being something that’s been needed for years, there were just as many naysayers. They claimed that raising the minimum wage would stunt the economy, as restaurants, especially locally owned ones, would struggle to meet payroll once the new minimum wage rates began.

The Clean Eating Movement

Clean Eating
TRG Restaurant Consulting

Clean Eating Movement: Chipotle and Panera go head to head.

The Clean Eating Movement has been gaining steam for a few years now, and while it has its base back in the 1960’s, it has gained considerable steam in the United States. Consumers want to be more informed about their food choices.  Movements such as the Paleo diet, non-GMO (genetically modified organism) and eat local have begun to influence choices offered by restaurants.

Managing the Restaurant Design Lifecycle

Restaurants and all businesses in general have very similar lifecycles comprising five stages beginning with the startup phase, where restaurant design is crucial, and ending with either a rebirth or reinventing of the business model as it begins to decline and deteriorate; or dissolution as a going concern due to irrelevance with current market trends. More specifically, these lifecycle stages are startup, growth, maturity, decline, and rebirth/cessation.

Restaurant Design
Source: PC Scholars

The Rise of Fast Casual

Fast Casual - Restaurant Consulting

Restaurant Industry Trends – Fast Casual

It seemed as though the dominance of the fast food market segment would be forever enduring. This segment still dominates, but in terms of growth rate, the fast casual segment has been gradually eroding the fast-food market share, with McDonald’s, the leader of the fast food market chains, controlling about 20% of that market, with an average growth rate of around 2%. Alternatively, Chipotle Mexican Grill, the leader and pioneer of fast casual, has grown at a consistent 20% rate for the last seven years[1].

Restaurants: Preparing for Summer

Restaurant Consultants

Hilton Cabana Miami Beach

You can see it coming, and you can feel its gradual approach. Days get longer and the somatic sensations of warmer days begin to influence our choice for a lighter wardrobe to accommodate the activities of the warmest period of the year affectionately called the summer season – compliments of the yearly summer solstice.

Innovative Restaurant Technologies

The perennial advancements of technology, never cease to captivate and astonish the diehard enthusiasts of innovation and advancement. At this year’s 2015 Consumer Electronics Show (CES) held in Las Vegas every year, besides the usual parade of electronic gadgetry, storied introductions of product previews, and climactic announcements of nascent technology for improving the quality of life in general, the food service industry took center stage with numerous technological developments in the way food is processed. The organizers of CES call them Smart Kitchen Innovations. The list that follows provides highlights of some of the most important features of these kitchen devices.

Why restaurants should give in order to receive

Restaurant Consultants National Restaurant Association

Giving selflessly to charity has long been considered the hallmark of a beneficent character. And many restaurateurs, quite admirably, do it because it is the right thing to do without being aware of the associated financial rewards. The tax code provides restaurateurs some degree of tax relief that is available to businesses in general that give back to their communities, but few of them are aware of the most recent legislation that aims specifically at rewarding restaurateur for their charitable giving, a fact that has not gone unnoticed by restaurant CPAs, the contemporary restaurant consultant, and other restaurant advisors.

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