The Restaurant Group Blog

Tips on Starting a New Restaurant

Starting a new restaurant

Starting a new restaurant

Starting any kind of business can be challenging and, in many cases, outright daunting. Restaurants are no exception. Here’s an idea of what the process will entail.

Concept 

The first step in starting a new restaurant is developing a concept, which lays the groundwork for all that follows. You then need to design a plan of action. We at TRG can help you through our five-stage process:

  • Alignment — You’ll present to us your vision, as well as ideas for things like menu design, location and budget.
  • Research — We’ll compile a strategic list based on potential competition in your target market area.
  • Analysis — We’ll do a comparative analysis, pitting your restaurant against the competition.
  • Plan of Action — During a brainstorm session, we’ll create a plan of action that will include all aspects of your operation, including kitchen and bar design, menu, brand value, ideal location, and other requirements.
  • Reporting — We’ll help your restaurant achieve a smooth implementation and launch.

Brand

Here at TRG, we realize that brand is everything. It’s through branding that you convey your restaurant’s personality, paving the way for brand loyalty. We can help develop your brand and thereby create a lasting impression on your customers. TRG can provide services in such areas as graphic design and brand development.

Kitchen and Bar Design

A great kitchen design is essential for every restaurant, as it can help guarantee repeat business. Our consultants have real world experience and the know-how to help you design your kitchen and bar so you can generate repeat business. We can help you pick the perfect restaurant kitchen and bar design that both helps generate profit and reflects your brand and values. Don’t worry — we’ll guide you every step of the way.

Business Plan

A business plan is necessary to obtain funding for your operation. At TRG, we can help you craft a 20-30 pages business plan that we think could attract potential investors. Each plan, which we would deliver in both printed and digital formats, would include:

  • A mission statement.
  • A Business and Marketing Overview.
  • One- and Five-Year Sales and Profit Projections.
  • A Rough Draft of the Menu and more.

We’ll also provide you with a restaurant strategy plan, which will include 400 issues restaurant owners must address when they’re opening their business.

Feasibility Study

The next step would be a feasibility study to ensure that your concept aligns with your goal of maximum profitability. The study would include data and recommendations for such crucial elements as: local restaurant marketing potential, traffic count, possible location problems and solutions, demographics and identification of the target area, staffing potential, advertising options, direct and indirect competition, photos of the target trade area, and issues involving ingress and egress.

We can help you transform your restaurant idea into reality. For more information, please contact us.

Is Your Menu Intimidating? TRG Menu Development Can Help

TRG Menu Development

Menu Development

 

Have you ever sat down at a restaurant and opened up the menu only to find that your choices seem endless? Having too many options is often overwhelming. Even the most experienced Chef cannot possibly be well versed in all areas. The odds that your kitchen staff can serve world-class Sushi and BBQ up some killer ribs are slim, and your guests know this. A menu with too many items sends the message to your patrons that your establishment doesn’t excel in any one item, rather, it offers an array of mediocre items.

People like options and you should certainly give them some. Try limiting your menu to just a handful of items that your restaurant can knock out of the park. Doing this has several advantages that might surprise you. It cuts inventory costs and allows reallocation of those funds towards higher grade ingredients, thus increasing the overall quality of your product. Offering less menu choices also creates less memorization for your wait staff; decreasing the odds of mistakes which results in happy customers. Perhaps the most positive change is that this will brand your restaurant. You will now be forever known for the amazing niche items prepared unique to your restaurant. This will attract the people whom are truly interested in what you have to offer, and likely result in a positive reputation amongst your community. Another positive is that you can bump of the price of your dishes with confidence, generating more profit. Remember this: less is more.

The menu is the first encounter a guest has with a restaurant. Contact TRG Restaurant Consulting, to learn more about our menu development services and how we can help to ensure that all the dishes on your menu not only stand out for their own merits, but also work together to form a cohesive whole.

 

Opening a restaurant? Why you should have a feasibility study before you start a new restaurant

So you want to start a restaurant? How prepared are you? Did you know that there are several aspects of opening a restaurant that need consideration for success? Location, competition, management and staff, and market statistics are just a few of the areas that can make or break a new restaurant.

Opening a restaurant - you need a Feasibility Study

 

Location

Location, location, location! One of the most important aspects of any successful restaurant is location. While it is important that location of the restaurant be in a busy traffic area, it is just as important that the restaurant have ample parking for customers. A busy traffic area does not always guarantee success. It is also important to look at the style of restaurant you want to open and compare it with other restaurants in the area, and how the location will affect your customer flow.

Competition

What is going to set your restaurant apart from the competition? If you are offering a similar cuisine, as other restaurants in the area, why would patrons choose your restaurant over the others? Points to consider are the number of established restaurants in the area, price points of other the restaurants, and who is the target market.

Management and Staff

A good restaurant is only as good as the staff. What is your game plan on hiring the best staff to accommodate your customers? A successful management staff works well under pressure, is able to make split-second decisions, and have the overall success of the restaurant in mind.

Market Statistics

You have the perfect location, you have reviewed the competition, you have the perfect staff in mind, now you must look at the market statistics. Why have other restaurants succeeded or failed? It is imperative that you know the demographics in the area. If you plan on opening a restaurant that mainly focuses on family style dining, then you want to look at how many families live in the area; a community of young singles would likely not support your endeavor.

TRG can help your plan for success. Contact us today, and allow our experts to help with all of your planning needs.

Use Customer Tracking to Keep Up with Local Consumer Trends

Customer Tracking

You’ve opened your restaurant, eagerly awaiting the first trickle of customers to start streaming in. They start showing up, singly, in pairs, or in large groups, and they seem happy with the experience. But when they leave, you may never see them again. If you aren’t keeping track of your new customers, you could be missing a serious cog in the revenue-making machine.

Customer Tracking Helps You Understand Your Consumers

Gone are the days of consumer complacency. These days, your customers want the best you have to offer. But offering the best isn’t as simple as it sounds – what exactly is “the best”? How can you improve the restaurant experience? What kind of customers like to frequent your place, anyway? Keeping track of your customers, through loyalty programs, social media, or even simple feedback cards, provides an invaluable understanding of your consumers.

Customer Tracking Heads off Dissatisfaction

When you know what your customers want, you are less likely to receive complaints. And when you have good feedback mechanisms in place, such as a Facebook page and even an email address where they can directly reach you, you are more likely to appease unhappy customers before they leave negative feedback and for a locally owned restaurant, negative feedback can mean the virtual death of your online reputation.

Customer Tracking Reminds Hungry Consumers That You’re Open

Customer tracking is a two-way street; it allows your customers to interact with you, and it allow you to reach out to them. Simply asking for customers’ email addresses can allow you to periodically send them alerts when you have a new menu item, a special is going on, or hours of operation are changing. Send these emails out at just the right times and to just the right customers – think late Friday afternoon for families, and Monday at happy hour for college students and you will begin to see an increase in the amount of repeat business at your restaurant.

Without Customer Tracking, You Can Only Rely on Chance

Customer tracking gives you the boost your restaurant needs to thrive. Without it, you are an island floating in the ocean of chance, just waiting to see what the next wave will bring. Get personal with your customers, and they will have a reason to keep coming back to your place of business.

 

For assistance with your restaurant contact a TRG Restaurant Consultant.

Restaurant Renovation Pt 2: Creating Your Design Concept

restaurant design concept

In Part 1 of this two-part post, we talked about how to decide if your restaurant is ready for a face lift. If you’re still reading, congratulations! You’re ready to modernize your business. Don’t start picking out paint chips and fabric swatches just yet, however – the best renovation plans are only complete with a fully formed restaurant design concept from the very beginning.

Who is My Clientele?

So you’ve decided that your current design doesn’t work for the crowd you’re hoping to attract — but who, exactly, are you trying to attract? Families? Businessmen? College students? Tourists? Every design and menu decision that you make has to be centered around your target clientele, so make sure you clarify exactly who that is before you go any further.

What Do I Want to Accomplish?

Making more money and attracting more customers are rather vague as far as goals go. Instead, consider things like, do you want to completely re-do the vibe of your space, or do you only have the budget to freshen it up a bit? Do you need to strengthen your brand image, or re-create it entirely? Clearly define your goals now, and your plans will roll much more smoothly later on in the process.

What Do My Current Customers Like?

In undergoing a renovation, you run the risk of losing customers who don’t like what you’ve done with the place. It may be a good idea to run an opinion poll for a few weeks at least before you start getting into the nitty-gritty of your renovation. You may be able to incorporate things that your current clients like, and get some ideas of things that new customers may want to see as well.

Who Am I Working With?

Unless you are one of the rare restaurant owners who can also contract a renovation project, you will be working with others to get your restaurant in shape. The right design team can make all the difference to the end result. Our dedicated designers at TRG Restaurant Consulting will listen to your goals and desires to help you design a space that meets your needs, and that your customers will love.

2016 Beverage Trend Review

2016 beverage trends

We’re crazy about all things restaurants here at TRG. Forecasting trends, real time analysis, and review and reporting are our bread and butter as restaurant consultants. With the end of 2016 fast approaching, it’s time to take a look at some of the biggest 2016 beverage trends. No surprise, locally sourced ingredients tops the list (as we’re sure they will continue to), while thoughtfully composed mocktails have been a hit, and renewed fanaticism in Tiki has been a win on both sides of the bar. Read on to check out our full list of 2016 Beverage trends.

 

2016 beverage trends artisanal cocktails

Local and Artisanal Ingredients

The beverage world of 2016 has seen a continued move away from complicated ingredients, preparations, and presentations. Master mixologists with their overdone drinks are out, while fresh, simple, and local ingredients are in. Aside from local breweries and wineries, the likes of small batch tonic, ginger beer, and liqueurs have now made it to the big stage, and we couldn’t be happier about it.

 

2016 beverage trends cocktails

Mocktails

Long gone are the days of virgin daiquiris and margaritas as the only non-alcoholic cocktails options. Mocktails today are being crafted with equal attention to detail and composition as their boozy counterparts, utilizing savory elements such as herbs, as well as more premium ingredients like non-alcoholic falernum.

 

2016 beverage trends tiki cocktails

Tiki

Perhaps in attempt to pay homage to the cocktail kings and queens who paved the way,  bartenders today have gone tiki-crazy. A quick glance at the high end cocktail bars of San Francisco, Chicago, New York, and Boston show rifts on tiki-classics from the likes of Don the Beachcomber and Trader Vic. With approachable flavors and ingredients, historical relevance, and eye catching presentations, Tiki drinks are a beverage trend here to stay.

 

2016 beverage trends OAC rum

Rum

Forget the spiced Captain Morgan handle you used to swig in college and make room for the new era of rums. A neutral spirit capable of many forms and expressions, today’s rums are on a broad spectrum with everything from Jamaican rum to Demerara rum and  AOC-protected rhum agricole. Complex and versatile, the past year has seen this once-forgotten spirit back in action.

 

2016 beverage trends draft cocktail

Draft Cocktails

Imagine being able to turn out a whole sleuth of good drinks – fast. Welcome to the world of Draft Cocktails. Bartenders prep and batch drinks prior to service so that a pull on the draft handle is all you need for a perfected composted cocktail. The advantages here are many, speed and efficiency topping the list, but be sure to keep an eye on things like proper scaling, dilution, and clean tap lines.

 

2016 beverage trends lower abv drinks

Lower ABV Drinks

Two martini lunches a la Don Draper are a thing of the past. Guests now are happy to enjoy sake, sherry, vermouth, and wine based cocktails and still be able to drive home. These are great bridges for non-cocktail drinkers, and a valuable tool for restaurants without a full alcohol license.

5 Great Marketing Ideas for your Restaurant in 2016

Marketing Ideas for your Restaurant

 

Restaurant Marketing

 

As a busy operator making decisions about how to best market your restaurant brand often takes a backseat to the day to day business of running your operation. And, in a marketing world that is constantly evolving, learning the ins and outs of new strategies is difficult. Moreover, figuring out how to deploy them for your restaurant may seem overwhelming and impossible. But, armed with a few new and emerging ideas and some straightforward implementation ideas, restaurant managers and owners can leverage the best of the current marketing trends to raise brand awareness and increase traffic and revenues.

Let’s explore 5 powerful, cutting edge ideas and strategies and how you can put them to work for your restaurant.

 

Get Visual

Visual content in the form of videos, animated GIFS and short-form looping videos such as Vines allow restaurants to engage their target audience in a completely new and interesting way. Restaurants have a unique opportunity to create rich visual content through action videos both in the front of the house and the kitchen and through special events, cooking classes, charity tie-ins and community involvement for example. By promoting their own branded video content on their website and on social media, restaurants can create brand building campaigns that raise awareness and invite customer interaction in ways not possible before.

Email marketing, which remains one of the most effective and cost friendly marketing methods for restaurants, takes on a entirely new dimension with the addition of quality, short animation and video content. Look to an email service such as MailChimp or Constant Contact to make creating robust email campaigns easy.

 

Restaurant Marketing Ideas 1

Get Mobile

The mobile movement isn’t coming. It’s here, and it’s here to stay. In fact, mobile searches surpassed desktop searches well over a year ago (see graph) and searches for local businesses make up the majority.

Consumers are making buying decisions on the go making it especially important for restaurant websites to be mobile-friendly. It’s not enough to just be found when potential customers are looking for a restaurant to visit. You must have a website that offers up the information they are seeking in an easy to navigate, “thumb-friendly” format. Your menu, location, hours and contact information must be easily accessible and your website experience must be seamless and smooth. Make it hard for your online visitors and they will bounce off your site and move on to your competitor.

Mobile websites are easily attainable and a responsive site, meaning one that adapts to the device being used to access it, can accommodate simple and inexpensive online ordering and reservation applications.

 

Restaurant Marketing Ideas 2

Get Content

You’ve no doubt heard the phrase, coined by Microsoft founder Bill Gates, “Content is King” and, without a doubt, it still holds true.

There is no substitute for quality content on your website in optimizing your site for search and reaching your target market. Great content is characterized by its laser focus on specific groups and their interests. It must be original, interesting, informative and easy for your potential restaurant customers to digest. Being well written and free of misspellings and grammatical errors goes without saying.

The time and/or money spent creating or acquiring great content is well worth the investment but savvy marketers are finding new paths to great content by encouraging user generated content on their sites. Content generated by your website visitors or social media followers can come in the form of comments, tweets, images, video clips, reviews, etc. Either way, good quality content is imperative to make a solid mark on the digital landscape.

 

Restaurant Marketing Ideas 3

Get Social

Restaurants that fully engage a social media strategy can connect with their customers in a very direct and personal way. Having a strategy for social media doesn’t mean employing every form. It involves choosing which platforms will be most effective for your brand and utilizing social media as part of a larger marketing strategy for your restaurant.

Each platform offers something unique and has certain attributes that fit with particular brands. Facebook is well suited for restaurants because of its wide appeal and range of features such as photo and video sharing, event creation, reviews, groups, chat and presence technology which allows members to see which contacts are online and, most recently, where they are located.

Creating a page gives you the ability to promote your restaurant through both organic means and affordable paid advertising. Creating events allows you to publicize, invite guests and track those planning to attend.

Live-streaming video through Facebook and other applications such as Periscope and Meerkat is a great way to tap into your audience in a spontaneous and meaningful way. You can use it to share live events in your restaurant or action in the kitchen such as cooking demos for example.

Followers can interact with your brand in a variety of ways and the ability to connect social media to your other marketing efforts exponentially expands your reach.

 

Restaurant Marketing Ideas 4

Get Personal

The days of the anonymous customer are over. Our connected society is digitally engaged in each other and the brands they are interested in. How you interact with your customers must transcend the transaction and enter into the relationship status if you want to create brand ambassadors. Getting to know your customers and what resonates with them is the key to developing an effective marketing strategy for your restaurant.

How do restaurateurs gain an understanding of what motivates their community of customers and personalize marketing to them? By mining information from their POS systems, social media interactions and other data which is now easy to access and understand.

Tools such as Google Trends allow you to access data at a local level in order to understand what’s on the minds of your target market. Google Trends is a dynamic and easy to use platform that will only cost you, as a restaurant operator, a little of your time. From this data you can gain valuable insights to help you chart the course of your marketing months ahead and keep your concept relevant, fresh and on the cutting edge.

In the future personalized, relationship oriented, data-driven marketing will become increasingly important so start thinking about how you will connect with your customers in this way.

 

Restaurant Marketing Ideas 5

Get Going

The marketing world around us is evolving rapidly and while it may seem too complicated to engage and understand the long term success of your restaurant depends on you not just keeping up but getting ahead of it. That being said, you don’t have to recreate the wheel in order get onboard. Chances are by better utilizing the tools you already have and adding in some new and exciting applications you can create a compelling and effective marketing plan. Take some time to add some new ideas and applications to your marketing toolbox and watch your business grow in 2016 .

 

For More Restaurant Marketing Advice Contact TRG Restaurant Consulting.

How Restaurants Can Stay Relevant

Restaurant Consultants

Food service is unarguably one of the most challenging industries for a business owner. With heavy competition and high failure rates, it’s important for your business to stay relevant if you want to succeed; however, due to the changing nature of the industry, staying relevant today is not the same as it was when you opened your restaurant doors. Menu design, marketing, and decor seem to change from year to year with new trends and technology. To help you stay on top of your market, we’ve compiled a list of ways you can keep your restaurant growing this year.

 

Give Them What They Want

One challenge restaurants face today is matching their operation to what their guests want. This can be a problem of space, funding, or permits. For example, if customers are looking for an establishment with healthy and indulgent options, but you’ve always touted your healthy and sustainable menu design, that’s a challenge you have to evaluate. Serving up an appetizer that seems indulgent but is still healthy and sustainable is a great way to face your challenge without changing your restaurant’s vision.

 

Listen to Their Feedback

In many ways, new technology is completely changing the way your business runs. Inventory tracking, billing, and ordering become easier with programs designed to take the counting and tracking out of your hands. With the expansion of social media, technology is also making it much easier for you to really know what your customers think of your business. Although some restaurant owners may be dismayed by public reviews on Yelp and Facebook, this is actually a great opportunity to make the changes you need to stay relevant and engage with your diners even when they aren’t inside your restaurant. Take every piece of feedback you get to heart and make the changes they want to see. Respond to all of your reviews, good and bad, to show your diners you appreciate their business and can’t wait to see them again.

 

Know Your Diners

There are plenty of new and exciting things happening in the restaurant industry every year. Many owners jump on these new trends as soon as they can, but it is important to take a second to think about your diners. For example, bacon infusions were extremely popular during 2015. Many establishments very easily added more bacon to their menu, fulfilling a need for their clients. However, if your restaurant is close to a kosher community and you add bacon to all of your dishes, you’ve alienated many of your best customers. Also, even though extremely sustainable meats and vegetables are extremely popular this year, if your diners come to you for great food at a reasonable price, you may have to raise your prices too much for your loyal customers. It’s important to think about your demographic before you change your menu design around new trends.

 

Staying on top of new food industry trends is important for all restaurants, no matter how established they are. If you want to stay relevant by giving your customers what they want and listening to their feedback, a restaurant consulting service is a great way to ensure you implement changes easily and without alienating your favorite customers. Contact TRG Restaurant Consultants for a free consultation.

Millennials: What Restaurants Need to Know

Millennial Marketing for Restaurants

Millennial Marketing for Restaurants

Marketing to Millennials is a huge undertaking and requires consideration. As a generation, Millennials are more likely to be computer savvy, to have disposable income and to be more decisive when it comes to food than their parents’ generations. Currently, Millennials are the largest consumer generation group in the United States, comprising age groups ranging from eighteen to thirty-four. They are spending money, although they are doing it more carefully and basing their decisions on several factors. Instead of using the desire to eat or hunger as a driving factor, Millennials are more likely to consider a restaurant’s brand value as well as their impact on society and the environment.

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