The Restaurant Group Blog

Opening A New Restaurant: The Right Way

Opening a restaurant the right way

Is there a wrong way to open a restaurant? Indeed there is, as indicated by the high failure rate of new restaurants.

A popular belief is that 90% of restaurants fail within the first year. Whether this is true or not, no one knows. However, a study by Ohio State University indicated that 60% of new restaurants crumble after the first year, while 80% do not make it past five years.

Such dire statistics beg the question, “What should you do differently?” “How do you start a restaurant and ensure it succeeds?”

First Create a Business Plan and Do an Adequate Feasibility Study

The agreed-upon starting point of all the great businesses is to have a well drawn out business plan followed up by a study to determine if the plan is practical.

Next, Find The Right Partner to Guide You Through Concept Development

“A goal without a plan is just a wish,” said a wise man. Concept development ensures that your restaurant does not stay as merely a wish. It moves you forward by helping you come up with a long-term plan of action that perfectly aligns with your goals.

Essentially, the partner you hire will help you conceptualize your set business goals, trim the unnecessary, and strictly focus on what will guarantee success.

Select The Right Site

The benefits of starting right are well-known. With a new restaurant, picking the ideal location is the starting point that helps ensure you do not become a failure statistic.

You must analyze the demographic data of a location, examine tax data audits from nearby competitors to spot trends and consider security issues. Simply stated, research once, and then do it again and again.

With that done, and convinced you have the perfect location, it is time to consider the next step.

Develop A Restaurant Design That Works

Arguably, this the most exciting step. Beware though, because this is a step that trips many. While you might have an interesting and elaborate design in your mind, it might not necessarily be what’s best for your restaurant.

The best thing is to get an experienced consultant who will help you marry your designs with what the industry demands, and to see what has worked for other successful restaurants.

Create an Attractive Menu

If you’re starting a restaurant, you more likely have a great passion for food. Bring that passion when developing your menu, but also be very deliberate. Be sure you are offering unique menu options that your competitors do not provide.

Opening A New Restaurant The Right Way-TRG Restaurant Consultants Design Development Startup

Contact TRG Restaurant Consultants for assistance with your restaurant startup.

 

What Restaurants Are Doing to Try and Lure Millennials

Restaurant Millennials

With millennials expected to outnumber baby boomers by 2019, it follows that businesses are desperate to capture and keep the attention of this social media-loving generation. Restaurants are no different.

Just Two Weeks Ago, At the Beginning of This Month, Applebee Released an ASMR Video on YouTube Aimed at Millennials

ASMR is an Autonomous Sensory Meridian Response. It’s a tingling sensation often experienced at the back of one’s neck when watching or listening to something that affects you deeply.

The video by Applebee is an hour-long video of different proteins sizzling and cooking over a grill. The idea is that consumers will connect with the sounds and visuals of the cooking protein and identify with the brand’s comfort food.

So far, the video has been viewed 4000 times. An executive at the Applebee insists that the only way to capture the attention of millennials is to be a bit different and think of social media from a broader perspective.

Whether it works is a question yet to be answered, so we can only wait and see.

A Restaurant Conference in Chicago Recently Addressed How to Build Loyalty Among Millennial Customers

The Restaurant Revenue Growth Conference via notable speakers attempted to help restaurateurs generate ideas that connect with millennials and are in line with 2018 consumer trends. Numerous restaurateurs attended because they understood how important it is to capture Millennials.

Verdict

Across the United States, restaurants are coming up with different strategies to try and attract the Millennials. Social media is no longer enough, it requires something else, something different.

While the above strategies might not work for you, it’s critical that as a restaurant owner, you find ways to do the same because there is clearly a need for the restaurant industry to capture the attention of Millennials.

 

10 Key 2018 Restaurant Trends To Look Out For [Part 2]

2018 Restaurant Trends

2018 Restaurant Trends (Part 2)

The restaurant industry is constantly evolving and changing, from marketing to delivery, to service – each segment of the industry has experienced a massive shift. This will continue throughout 2018 and for restaurants to succeed, it is important to keep an eye on what trends are emerging in 2018. Here is part 2 of 2018 Restaurant Trends:

6) Upscale casual atmospheres will be on the rise

Restaurants will need to balance upscale options with casual ambiances going forward as that trend seems to continue full-steam in 2018. While casual upscale dining might sound a little contradictory, it does not need to be.

Restaurants should focus on striking a balance between premium ingredients and offerings while retaining a level of casualness in terms of the restaurant atmosphere itself to provide customers that experience. This could extend to keeping bookings and reservations somewhat casual and allowing for more walk-ins, or with its decor and music choices.

7) Greater focus on aesthetics

In a world driven by social media marketing, restaurants must absolutely focus on the aesthetic value of their food. While that does not mean that quality or innovation needs to take a backseat, but there must be a greater emphasis on presentation and looks of the dishes themselves.

With more users embracing visual platforms such as Instagram to document their experiences, restaurants must consider how to incorporate that into the overall dining for customers.

8) Healthy options for children

With so much focus on the millennial market, many restaurants have overlooked how to make their dining healthier for adults and children. That demographic holds a significant market share, so it is crucial that they are not left ignored.

With the increased importance of healthy food and diet, restaurants should also look for ways to provide children with healthier and creative food options. Parents will appreciate the effort, and that will go a long way in building long-term loyalty.

9) Local wine, beer and alcohol pairings

Alcohol is an important part of menus and many customers enjoy having a local feel with both their dishes and the alcohol they choose to pair it with. For 2018, restaurants should research and look for local options to provide this part of the experience and really innovate on how to showcase the best of what the area has to offer.

Whether it is partnering with local distilleries, wineries or breweries for long-term menu inclusion or even designing pop-up events to showcase local alcohol with food pairings, there are many ways to get creative with this.

10) Greater inclusion for those with dietary restrictions

Many restaurants have dragged their feet when it comes to updating menus to accommodate different dietary restrictions. However, many customers are increasingly choosing to go vegan, vegetarian, and gluten-free – just to name a few and that means restaurants must adapt accordingly.

Consider taking a look at menus that have not been updated for a while to see where these options could be fit with existing options. Or consider adding new dishes that will be appealing to this new set of customers and how you can create a great experience for them where other restaurants may not be able to.

 

Contact TRG for your restaurant consulting needs.

10 Key 2018 Restaurant Trends To Look Out For [Part 1]

 2018 Restaurant Trends

2018 Restaurant Trends (Part 1)

The restaurant industry is undergoing a constant wave of change, especially with the evolution of digital technology. From marketing to delivery, to service – each segment of the industry has experienced a massive shift.

This will continue in 2018 and for restaurants to succeed in the new year, it is vital to keep an eye on what trends are beginning to emerge for 2018 and strategize on the best ways to leverage these for individual success. Here are just a few that are sure to dominate 2018:

1) A major focus on sustainability

One major aspect of the business that restaurants must focus on in 2018 is sustainability. Whether it is zero-waste cooking or improved efforts to recycle and reduce waste – sustainability must be at the heart of it.

Not only is it necessary from an environmental point of view, but it is something that greatly resonates with consumers and can be incorporated into the restaurant experience as a whole.

Savvy foodies enjoy knowing that the food they are consuming is created under ethical and sustainable standards and this can be a major force in marketing and advertising as well for restaurants themselves.

2) Constant innovation

The truth is, digital media has contributed to setting much higher standards when it comes to food, presentation and menu innovation among consumers. Customers want menus that have a global feel, a range of diversity and the knowledge that the restaurant itself is dedicated to innovating the food experience.

For some, this might mean incorporating more exotic and different ingredients (this could include grains, powders, and ashes – just to name a few). Or it might mean rethinking menu staples to offer a fresh twist on classic items.

3) A continual embrace of technology

From an operational standpoint, it is imperative that restaurants continuously embrace technology and incorporate it as best as possible for a seamless experience. Automating key parts of the restaurant experience is one facet of this, as is using technology to really understand the core of your business.

There is now a wide availability of data that can be used to improve the consumer experience and that will become a major factor for success for restaurants. Using data and technology to really understand your customers and their preferences, and creating a customer journey accordingly will be a major trend for 2018.

4) Customizing the experience

Whether it is more choices in ingredients or creating an experience through rewards or loyalty program, customization needs to be at the heart of every operation.

Restaurantgoers are now increasingly expecting a level of personal service with their food experience, and restaurants need to able to scale their technology efficiently to deliver on this. This could start from the very beginning of the customer journey when they book their table to when they arrive, but that element of a personal touch must be there.

5) Seamless delivery integration

Speaking of personalization, customers also enjoy a new level of convenience that was not present before. Restaurants should increasingly look for methods to integrate delivery options as well in order to reach wide customer bases.

This might mean partnering with local delivery agents, or even starting with smaller steps to integrate takeaway options for customers as a starting point to see the level of demand for other options.

 

Contact TRG for your restaurant consulting needs.

4 Foodservice Trends To Expect in 2018

Foodservice Trends 2018

4 Foodservice Trends To Should Expect in 2018

In 2017, diners indulged in numerous restaurant trends like mediterranean dishes, plant-based menu items, and food bowls. Consumers will continue to expect variety in 2018, but they will gravitate towards a balance of healthy and extravagant.

Get a sense of what your customers will crave with the top 4 trends below:

1. Embrace the Power of Unicorns and Zombies

In April, Starbucks launched the Unicorn Frappuccino® that featured a magical combination of purple and blue colors. This concoction took the social media world by storm and caused many stores to sell out in a matter of days. In October, Starbucks took advantage of the spooky season and delivered their next creation: the Zombie Frappuccino®. This drink also led to a viral sensation on Instagram and Twitter.

How to Implement

If you own a family restaurant, think about your most special item. Then add a twist to it, and post a mouth-watering image on social media. If possible, advertise this special item in your local media outlets too.

2. Put the ‘Custom’ in ‘Customer’

Have you noticed how many restaurant chains are allowing customers to pick their own ingredients? Numerous pizza franchises are now capitalizing on the success of quick-service restaurants like Subway and Chipotle who follow this format. Diners like the idea of creating their own masterpieces, and these restaurants accommodate that craving. Additionally, picky eaters feel empowered to design a dish that meets their palette.

How to Implement

The food bowl concept was a very hot trend in 2017, and this one-stop meal will continue to satisfy hungry customers in 2018. If your restaurant offers stir-fry, let customers pick their own vegetables and sauces. The same approach also works well for soups and appetizers like cheese fries. The possibilities are endless.

3. Offer Clean-Eating

Remember when Panera vowed to switch to 100 percent clean? Their goal was to remove artificial flavors and preservatives in order to foster healthier lifestyles. Health-conscious consumers strive for whole foods versus processed menu items, and organic farming continues to grow.

How to Implement

Be very transparent on your menu. List which items are from local farmers and, if applicable, which items are organic. Ask your service staff to discuss your clean vision with new patrons as well. On your website, tell the story behind your mission. Lastly, post about your clean menu on social media to help spread the word.

4. Long Live the Mocktail

After the holidays pass, many consumers will kick off the new year with one goal in mind: trimming the excess weight. Many people may also enter detoxes, which prevent alcohol consumption. Show your customers they can keep the flavor while limiting the calories.

How to Implement

Re-create your favorite fruity cocktails with stevia and fresh fruit. Fruit concentrates tend to include a lot more sugar, and you can pack just as much flavor with fresh ingredients.

As consumer trends continue to evolve, the team at TRG helps you align with these changes. Contact us today to learn how to keep your business flourishing in 2018 and beyond.

Tips on Starting a New Restaurant

Starting a new restaurant

Starting a new restaurant

Starting any kind of business can be challenging and, in many cases, outright daunting. Restaurants are no exception. Here’s an idea of what the process will entail.

Concept 

The first step in starting a new restaurant is developing a concept, which lays the groundwork for all that follows. You then need to design a plan of action. We at TRG can help you through our five-stage process:

  • Alignment — You’ll present to us your vision, as well as ideas for things like menu design, location and budget.
  • Research — We’ll compile a strategic list based on potential competition in your target market area.
  • Analysis — We’ll do a comparative analysis, pitting your restaurant against the competition.
  • Plan of Action — During a brainstorm session, we’ll create a plan of action that will include all aspects of your operation, including kitchen and bar design, menu, brand value, ideal location, and other requirements.
  • Reporting — We’ll help your restaurant achieve a smooth implementation and launch.

Brand

Here at TRG, we realize that brand is everything. It’s through branding that you convey your restaurant’s personality, paving the way for brand loyalty. We can help develop your brand and thereby create a lasting impression on your customers. TRG can provide services in such areas as graphic design and brand development.

Kitchen and Bar Design

A great kitchen design is essential for every restaurant, as it can help guarantee repeat business. Our consultants have real world experience and the know-how to help you design your kitchen and bar so you can generate repeat business. We can help you pick the perfect restaurant kitchen and bar design that both helps generate profit and reflects your brand and values. Don’t worry — we’ll guide you every step of the way.

Business Plan

A business plan is necessary to obtain funding for your operation. At TRG, we can help you craft a 20-30 pages business plan that we think could attract potential investors. Each plan, which we would deliver in both printed and digital formats, would include:

  • A mission statement.
  • A Business and Marketing Overview.
  • One- and Five-Year Sales and Profit Projections.
  • A Rough Draft of the Menu and more.

We’ll also provide you with a restaurant strategy plan, which will include 400 issues restaurant owners must address when they’re opening their business.

Feasibility Study

The next step would be a feasibility study to ensure that your concept aligns with your goal of maximum profitability. The study would include data and recommendations for such crucial elements as: local restaurant marketing potential, traffic count, possible location problems and solutions, demographics and identification of the target area, staffing potential, advertising options, direct and indirect competition, photos of the target trade area, and issues involving ingress and egress.

We can help you transform your restaurant idea into reality. For more information, please contact us.

Is Your Menu Intimidating? TRG Menu Development Can Help

TRG Menu Development

Menu Development

 

Have you ever sat down at a restaurant and opened up the menu only to find that your choices seem endless? Having too many options is often overwhelming. Even the most experienced Chef cannot possibly be well versed in all areas. The odds that your kitchen staff can serve world-class Sushi and BBQ up some killer ribs are slim, and your guests know this. A menu with too many items sends the message to your patrons that your establishment doesn’t excel in any one item, rather, it offers an array of mediocre items.

People like options and you should certainly give them some. Try limiting your menu to just a handful of items that your restaurant can knock out of the park. Doing this has several advantages that might surprise you. It cuts inventory costs and allows reallocation of those funds towards higher grade ingredients, thus increasing the overall quality of your product. Offering less menu choices also creates less memorization for your wait staff; decreasing the odds of mistakes which results in happy customers. Perhaps the most positive change is that this will brand your restaurant. You will now be forever known for the amazing niche items prepared unique to your restaurant. This will attract the people whom are truly interested in what you have to offer, and likely result in a positive reputation amongst your community. Another positive is that you can bump of the price of your dishes with confidence, generating more profit. Remember this: less is more.

The menu is the first encounter a guest has with a restaurant. Contact TRG Restaurant Consulting, to learn more about our menu development services and how we can help to ensure that all the dishes on your menu not only stand out for their own merits, but also work together to form a cohesive whole.

 

Opening a restaurant? Why you should have a feasibility study before you start a new restaurant

So you want to start a restaurant? How prepared are you? Did you know that there are several aspects of opening a restaurant that need consideration for success? Location, competition, management and staff, and market statistics are just a few of the areas that can make or break a new restaurant.

Opening a restaurant - you need a Feasibility Study

 

Location

Location, location, location! One of the most important aspects of any successful restaurant is location. While it is important that location of the restaurant be in a busy traffic area, it is just as important that the restaurant have ample parking for customers. A busy traffic area does not always guarantee success. It is also important to look at the style of restaurant you want to open and compare it with other restaurants in the area, and how the location will affect your customer flow.

Competition

What is going to set your restaurant apart from the competition? If you are offering a similar cuisine, as other restaurants in the area, why would patrons choose your restaurant over the others? Points to consider are the number of established restaurants in the area, price points of other the restaurants, and who is the target market.

Management and Staff

A good restaurant is only as good as the staff. What is your game plan on hiring the best staff to accommodate your customers? A successful management staff works well under pressure, is able to make split-second decisions, and have the overall success of the restaurant in mind.

Market Statistics

You have the perfect location, you have reviewed the competition, you have the perfect staff in mind, now you must look at the market statistics. Why have other restaurants succeeded or failed? It is imperative that you know the demographics in the area. If you plan on opening a restaurant that mainly focuses on family style dining, then you want to look at how many families live in the area; a community of young singles would likely not support your endeavor.

TRG can help your plan for success. Contact us today, and allow our experts to help with all of your planning needs.

Use Customer Tracking to Keep Up with Local Consumer Trends

Customer Tracking

You’ve opened your restaurant, eagerly awaiting the first trickle of customers to start streaming in. They start showing up, singly, in pairs, or in large groups, and they seem happy with the experience. But when they leave, you may never see them again. If you aren’t keeping track of your new customers, you could be missing a serious cog in the revenue-making machine.

Customer Tracking Helps You Understand Your Consumers

Gone are the days of consumer complacency. These days, your customers want the best you have to offer. But offering the best isn’t as simple as it sounds – what exactly is “the best”? How can you improve the restaurant experience? What kind of customers like to frequent your place, anyway? Keeping track of your customers, through loyalty programs, social media, or even simple feedback cards, provides an invaluable understanding of your consumers.

Customer Tracking Heads off Dissatisfaction

When you know what your customers want, you are less likely to receive complaints. And when you have good feedback mechanisms in place, such as a Facebook page and even an email address where they can directly reach you, you are more likely to appease unhappy customers before they leave negative feedback and for a locally owned restaurant, negative feedback can mean the virtual death of your online reputation.

Customer Tracking Reminds Hungry Consumers That You’re Open

Customer tracking is a two-way street; it allows your customers to interact with you, and it allow you to reach out to them. Simply asking for customers’ email addresses can allow you to periodically send them alerts when you have a new menu item, a special is going on, or hours of operation are changing. Send these emails out at just the right times and to just the right customers – think late Friday afternoon for families, and Monday at happy hour for college students and you will begin to see an increase in the amount of repeat business at your restaurant.

Without Customer Tracking, You Can Only Rely on Chance

Customer tracking gives you the boost your restaurant needs to thrive. Without it, you are an island floating in the ocean of chance, just waiting to see what the next wave will bring. Get personal with your customers, and they will have a reason to keep coming back to your place of business.

 

For assistance with your restaurant contact a TRG Restaurant Consultant.

Restaurant Renovation Pt 2: Creating Your Design Concept

restaurant design concept

In Part 1 of this two-part post, we talked about how to decide if your restaurant is ready for a face lift. If you’re still reading, congratulations! You’re ready to modernize your business. Don’t start picking out paint chips and fabric swatches just yet, however – the best renovation plans are only complete with a fully formed restaurant design concept from the very beginning.

Who is My Clientele?

So you’ve decided that your current design doesn’t work for the crowd you’re hoping to attract — but who, exactly, are you trying to attract? Families? Businessmen? College students? Tourists? Every design and menu decision that you make has to be centered around your target clientele, so make sure you clarify exactly who that is before you go any further.

What Do I Want to Accomplish?

Making more money and attracting more customers are rather vague as far as goals go. Instead, consider things like, do you want to completely re-do the vibe of your space, or do you only have the budget to freshen it up a bit? Do you need to strengthen your brand image, or re-create it entirely? Clearly define your goals now, and your plans will roll much more smoothly later on in the process.

What Do My Current Customers Like?

In undergoing a renovation, you run the risk of losing customers who don’t like what you’ve done with the place. It may be a good idea to run an opinion poll for a few weeks at least before you start getting into the nitty-gritty of your renovation. You may be able to incorporate things that your current clients like, and get some ideas of things that new customers may want to see as well.

Who Am I Working With?

Unless you are one of the rare restaurant owners who can also contract a renovation project, you will be working with others to get your restaurant in shape. The right design team can make all the difference to the end result. Our dedicated designers at TRG Restaurant Consulting will listen to your goals and desires to help you design a space that meets your needs, and that your customers will love.

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