The Restaurant Group Blog

Why the Kitchen Design of Your Restaurant Matters

Restaurant Kitchen Design

Restaurant Kitchen Design

 

When thinking of starting a restaurant, kitchen design is often not a top consideration for most. After all, isn’t the kitchen just a space that will facilitate the cooking?

The answer is a resounding “No.” Your kitchen design determines efficiency, speed, and safety – three key things that could make or break the reputation of your restaurant.

Consider this; if food is consistently late in coming out because of a kitchen that does not facilitate speed and efficiency, customers will either leave or rate you poorly. Similarly, if kitchen accidents are the norm, no one will want to visit your restaurant no matter how good the food is.

With this in mind, it’s time to think about what you should do to ensure the right kitchen design.

Consult with an Expert

As an aspiring restaurant owner, it’s more probable that architecture and design are not your forte. The solution? Find a reputable expert who can look at your space and help you come up with the best possible design. Preferably, it should be a consultant who has worked with restaurants before and understands how the kitchen should work.

As your chosen consultant works, here are three things you should ensure they take into account.

I. Adequate Allocation of Space

Sufficient space should be allocated to each basic area; storage, preparation, cooking, serving, dining, and dishwashing. The consultant should work with your space, and depending on how many people you expect to work at different times of the day, allocate each area the right footage.

II. Good Flow 

The kitchen shouldn’t feel too small or too big. There should be enough space between the different working areas to ensure movement is easy and that employees can efficiently work together without inconveniencing one another.

III. Meets All the Required Codes

If your restaurant doesn’t pass inspection, then you can’t work. During the design and construction, ensure your consultant takes the state, local and health codes into account.

Contact TRG Restaurant Consultants for a free consultation.

What Restaurants Are Doing to Try and Lure Millennials

Restaurant Millennials

With millennials expected to outnumber baby boomers by 2019, it follows that businesses are desperate to capture and keep the attention of this social media-loving generation. Restaurants are no different.

Just Two Weeks Ago, At the Beginning of This Month, Applebee Released an ASMR Video on YouTube Aimed at Millennials

ASMR is an Autonomous Sensory Meridian Response. It’s a tingling sensation often experienced at the back of one’s neck when watching or listening to something that affects you deeply.

The video by Applebee is an hour-long video of different proteins sizzling and cooking over a grill. The idea is that consumers will connect with the sounds and visuals of the cooking protein and identify with the brand’s comfort food.

So far, the video has been viewed 4000 times. An executive at the Applebee insists that the only way to capture the attention of millennials is to be a bit different and think of social media from a broader perspective.

Whether it works is a question yet to be answered, so we can only wait and see.

A Restaurant Conference in Chicago Recently Addressed How to Build Loyalty Among Millennial Customers

The Restaurant Revenue Growth Conference via notable speakers attempted to help restaurateurs generate ideas that connect with millennials and are in line with 2018 consumer trends. Numerous restaurateurs attended because they understood how important it is to capture Millennials.

Verdict

Across the United States, restaurants are coming up with different strategies to try and attract the Millennials. Social media is no longer enough, it requires something else, something different.

While the above strategies might not work for you, it’s critical that as a restaurant owner, you find ways to do the same because there is clearly a need for the restaurant industry to capture the attention of Millennials.

 

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