The Restaurant Group Blog

How to Open a New Restaurant

How to Open a New Restaurant

5 Key Steps on How to Open a New Restaurant

Owning a restaurant can be a good way to make money as an entrepreneur. The constant flow of customers plus the stability the restaurant industry enjoys guarantee continuous flow of revenue throughout the year. Although having a restaurant may look like an easy way to make a living, it takes a great deal of effort, money and time to actually get the business up and running. Here are some crucial tips on how to open a new restaurant.

Develop a Concept

With hundreds of thousands of restaurants existing in the United States alone, it may seem right to think that all ideas have been exhausted and that there is nothing new you can create. This is absolutely wrong.  At TRG Restaurant Consulting, we help clients develop fresh and highly effective concepts for their restaurants. Our experts work to ensure that the concepts conform to the visions of our clients as well as their preferences for location, time, type of menu and style of service. We then research the market, study potential competitors, create a plan of action and prepare a comprehensive report to help our clients smoothly implement the ideas established in the concepts.

Develop a Brand

The brand matters. It is the voice of the restaurant in the market. It tells the story of the restaurant, including its key objectives and what it stands for. At TRG, we help clients create brands that express who they really are and what they believe in. Our branding gives customers a reason to share with others about your restaurant and instills confidence and trust in them. Branding services offered include graphic designs for signage, logo, menu and business cards, and internet marketing.

 Design the Kitchen and Bar

A perfectly designed kitchen and bar create a lot of space for storage, cooking, dining and dishwashing, provide good workflow and help the restaurant comply with health and building codes. TRG Restaurant Consulting experts design kitchen and bars that enhance efficiency, worker productivity and safety. They ensure proper architectural and interior design layout and offer professional installations, equipment selection, food service layout, ventilation system drawings and many more.

 Create a Business Plan

A business plan is an important tool that helps guide decisions in a restaurant. It provides clarity on the key goals of the business, from operations to finance and marketing. Our team of experienced and highly qualified experts provides up to 30 pages of business plans. The plans feature one and five-year profit and sale projections, mission statement, marketing overview and a rough draft of the menu.

 Conduct A Feasibility Study

A feasibility study is a factor an aspiring restaurant owner should consider. It looks at how viable the business ideas are by identifying potential problems and possible successes. At TRG, we conduct a preliminary analysis to screen the ideas established in the concept, conduct market surveys, analyze all relevant data and provide final recommendations to our clients.

Feel free to contact us today for free consultations and comprehensive feedback on our services.

Restaurant Consumer Trends: Dealing With Declining Lunch Sales

Restaurant Consumer Trends - Lunch Sales

Restaurant Consumer Trends

 

At your restaurant, you may have noticed a phenomenon that is definitively occurring nationally: lunch business is sagging a bit more than it used to.

According to market research firm NPD, lunch visits were down 4 percent at the end of the year, a notable decline in a broader context that has restaurant business in general sagging at all times of the day.

Why Lunch is Losing its Luster

Simply put, people have fewer reasons to leave their homes. Busy office workers are turning into busy home office workers, no longer commuting to business districts that tend to support a healthy community of restaurants. Working from home increased 24 percent over the last decade.

On the more casual end, one-time lunch customers who used to work in brick-and-mortar retail are largely moving out of that flagging sector and taking on work as subcontractors. Rideshare drivers, online customer service, and many more options are filling up the economic strata that once had a regular base of workers commuting to the same location every single day.

How to Attract New Lunch Diners

Value is the main driver. Yet diners aren’t looking for the cheapest food possible; fast food restaurants have also seen a decline during this same period because while people are dining out less, they’ve also raised their standards.

Here’s how restaurants can improve their lunch business: Customers want consistent quality, for lower prices. This is a tough proposition for restaurants to meet, but it isn’t impossible. Smaller lunch menus built around the most popular dishes lower overall food costs, streamline kitchen operations, simplify the server’s role, and keep regular customers happy due to all of those facts combining at once.

Focus on serving a few great dishes you know your customers love, cut out the food waste inherent to maintaining a larger menu, and you’ll likely see greater earnings on your lunch business overall.

 

For help with your restaurant contact TRG Restaurant Consultants.

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