The Restaurant Group Blog

5 Things Every Restaurant Owner Must Know

Open a Restaurant

 

Owning opening a restaurant is a fun and exciting experience. However, there are things that everyone must be aware of going into the business. Here are the five most crucial things every restaurant owner must know before opening.

1. Know Your Concept- To be successful, a restaurant needs a clear concept. Often, people go into the restaurant business knowing what food they like to eat or cook, but fail to have a clear image of things like atmosphere, dining style, and decor. To begin, a restaurant owner must develop a concept statement. A concept statement will include your culinary theme in terms that are broad enough for menu versatility but narrow enough for identity. Next, describe the atmosphere and dining style. Dining styles to consider are buffet, casual, fast food, bistro, cafe, counter service, and fine dining. Finally, your concept will be complete when you choose the decor that provides cohesion of the menu, atmosphere, and dining style.

2. Know Your Customers – Identifying your target market is a crucial step. To do so, you must understand how your restaurant concept will appeal to this group. Think about your customer in terms of demographics like gender, age, race or ethnicity, income level and geographic location. These factors will determine to whom you will market restaurant and help you develop successful advertising campaigns. It will also serve as a guide for you to use as you further develop your concept.

3. Know Your Community – It is important to know the community in which your restaurant is located to best determine hours of operation, peak hours, pricing strategies, and special promotions. If you are located in a bedroom community you could expect to have a larger evening and weekend service, whereas a community of retirees would be markedly different than a college town.

4. Know the Rules – The restaurant business operates under a number of regulations from the health department to regulations involving pay. There will be state and local regulations as well. You must ensure that you are in compliance with all these rules and regulations before you can expect success. A few employment regulations to be aware of are the minimum wage and tips reporting requirement. Depending on the size of your workforce you need to also be aware of human resources issues such as documentation of employees and discriminatory hiring practices.

5. Know Your Bottom Line – Most people that go into the restaurant business, do so for the love of the food, not for the love of crunching numbers. Understanding the business side of things, however, is one of the most important things a restaurant owner should do from the start. If you are new to the industry, taking classes in hospitality management and hiring an experienced management staff are two important first steps.

To learn more about the restaurant and hospitality industry and to discover how we can make your dreams of restaurant ownership a reality, connect with us today.

The Benefits of an Efficient Commercial Kitchen Design

 

Commercial Kitchen Design

Commercial Kitchen Design

The layout and design of your commercial kitchen matters. These are some of the main reasons why it’s worth it to focus on creating an efficient commercial kitchen design for your restaurant.

Make Better Use of Your Space

First of all, depending on the size of your kitchen, you might have very limited space. This doesn’t necessarily mean that you need to expand or move to another location, however. By putting a focus on setting up your kitchen in a more efficient way, you can make the best possible use of your limited kitchen space.

Get Things Done More Quickly

Getting things done more quickly in your restaurant is important. The faster that you and your employees are able the handle prep work, the faster you can move on to other important tasks. Plus, when you have a restaurant full of customers, you probably want to be able to serve them as quickly as possible. By making your kitchen more efficient, you can get things done a whole lot more quickly. This can help you greatly improve your restaurant and the experiences that your customers have when they dine there.

Make Things Easier for Your Employees

By making your kitchen more efficient, you can make things much easier for your employees. By making it easier for them to get their job done, you can allow them to focus on doing the best job possible. Plus, your employees are sure to appreciate the steps that you take to make things easier for them.

Many restaurants have kitchen set-ups that are less than ideal. By focusing on having an efficient commercial kitchen design, however, you can improve operations in many ways. Luckily, this is something we can help you with. If you would like to find out more about how to make your commercial kitchen more efficient, contact us at TRG Restaurant Consulting. Along with helping to create a more efficient kitchen space, we can help you improve operations in your restaurant in many other ways as well.

For a free consultation on commercial kitchen design and layout contact TRG.

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