The Restaurant Group Blog

Today’s Restaurant Consumer Demands

Is Your Menu Meeting Today’s Restaurant Consumer Demands of Online Convenience, Healthy Options, and Price?

Restaurant Consumer Demands

As you analyze your business and forecast of the trends for the remainder of 2017, there are several questions that you may be asking yourself. As restaurants have a greater and greater online presence with delivery services and online ordering as well as increased concern about healthy diets and where our food comes from, knowing what market factors to focus on and what trends in your customers’ behavior to focus on can be a tricky matter. One key question is, is your menu meeting today’s consumer demand?

Some of the most important factors according to forecasted 2017 trends include robotization, the growing focus on whole food ingredients, and a balance between convenience, novelty, and price.

Technology 

Customers are looking for convenience. Increasingly,  this is taking the form of app and online menus, being able to order ahead while still customizing orders, and even delivery services like GrubHub and DoorDash. Additionally, consumers frequently turn to review sites and restaurant websites to decide which restaurant to visit. It is critical to establish an online presence. At a minimum, you need a site that is mobile-friendly, easy to follow, and functional. However, you will also want to ensure that your business has online reviews, and, if it’s in your business model, is accessible to customers through those online delivery services.

Health

Whether it’s a fad,  a temporary trend, or a long-term move towards whole foods, fresh ingredients, and healthy options, most consumers are increasingly educating themselves about nutritious options, healthy alternatives, and organic or non-GMO ingredients. This can impact your food costs as the healthiest, freshest ingredients are often the most expensive. If you focus on a market that cares about these healthier options, knowing how to plan based on an operational analysis is critical to reducing food waste and additional expenses.

Price

Being concerned about the bill is not a new trend for 2017. But increased uncertainty has led to many middle- and lower-class customers thinking about cheaper alternatives and cooking at home when possible. Though upper-middle class and upper-class patrons are not expected to be as affected, be sure to keep in mind how price increases are noticeable and can drastically impact consumer behavior. Depending on your business model, cultivating alternatives and additional options can help keep the menu price the same while giving your customer the convenient options and customizations they crave in order to make sure your business continues to profit and grow.

The restaurant business is constantly changing and our consultants at TRG can help you react to the shifting preferences and consumer trends throughout the rest of 2017 and beyond. Please contact us at TRG Restaurant Consulting  if you’d like to learn more about how the restaurant business as a whole is evolving and what we can do to work together and make your restaurant thrive.

 

TRG SUPPORT AFTER HURRICANES HARVEY AND IRMA

Hurricane Irma devastated Florida leaving over 6 million people out of their homes, and now its time to start the clean up process.

Hurricane Irma Harvey Restaurant Support

In the wake of Hurricanes Irma and Harvey, we’re supporting restaurant and hospitality businesses affected by the storms.

TRG is standing by you and with you, ready to help in any way we can. Have equipment that was damaged and needs to be replaced? We can help with that. Need to rebuild, we can help with that, too. Whatever you need, we’re here to roll up our sleeves and help you move forward.

TRG is now offering Hurricane Relief Assistance discounts on all services and equipment to those in affected areas. Proceeds from now till November 1st, 2017 will go to the American Red Cross, Save the Children, Humane Society and/or local food banks to support rescue and recovery efforts.

LOOKING TO LEND A HAND?

If you’re looking for a way to help with the relief efforts, there are several charities always looking for volunteers and donations. See how you can make a difference today.

A great way for you to help is by visiting Red Cross Relief Fund for Hurricane Irma and Harvey for a quick easy cash donation, simply select ‘Harvey’ or ‘Irma’ when you donate.

Click below for more ways to help.

Of course with the closure of blood banks, there may be a shortage of blood. You can also contact the Red Cross to make an appointment to donate blood.

Interested in Working With The Restaurant Group?

Send a message to set up a meeting with our team

Contact us now