Restaurant Consumer Trends 2017 Mid Year Review
Now that we’re halfway done with 2017, it’s time to take a look both backward and forward at trends dominating the restaurant industry. Here’s what we’ve noticed is both hot and not in 2017:
Comfort food revival is more important than ever. Consumers are highly interested in modern takes on classic fare. More people are getting back to the “roots” of traditional-style foods, but this doesn’t mean they want Mom’s boring old meatloaf! Farm-to-table is also playing heavily into the equation as today’s consumer is more conscious about their food sources than ever before.
The attention span of your customers is getting shorter than ever. All restaurants want to reach out to their consumers, but your time may be counted in milliseconds rather than actual seconds these days. Rather than relying on email marketing, which is likely to be sent to a spam folder, consider switching customer engagement to text-based communication.
Paying attention to calorie counts is big. More customers than ever are paying attention to calorie counts, and since May 2017 there have been rules requiring that restaurants disclose these counts. Customers are paying attention to these and many do make purchasing decisions based upon estimated caloric daily intake. So make sure that you tell the chefs to not go heavy on the oil!
Healthy kid’s menus. Along with healthier eating for Mom and Dad, healthier eating for Junior is in as well. You’re finding this evidenced in everything from apple slices instead of fries and oranges on the kids’ dessert menu. Just like parents are paying attention to their waistlines, they’re also keeping an eye on their kids’.
Keeping on top of restaurant consumer trends like these is vital to our industry. We like to stay on top of it all – and so should you!