This summer’s restaurant menus are on fire with BBQ items. Seems like every year (around this time), restaurants ranging from QSRs to Fast Casual concepts and full service restaurants alike, feature limited time BBQ favorites on their menus. But, what’s been different these past few years is the notable growth in barbeque restaurant openings across the country, exposure on reality cooking shows, the increase of barbecue competitions and an almost fad like marketing effort from PR companies.
So, is barbeque the next big thing on the rise or is it just a summer fad?
Well, to quote LL Cool J – “Don’t call it a comeback”. BBQ has been here for years, and will continue to grow.